VP, Digital Marketing

at Knewin
Published January 12, 2024
Location Los Angeles, CA
Category Default  
Job Type Full-time  


CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such asL.O.L. Surprise!,Little Tikes,Rainbow High, Shadow High, Bratz,MGA’s Miniverse,Fluffie Stuffiez ,Na! Na! Na! Surprise,Micro Games of America,Baby born Surprise andZapf Creation. For more information, please visit us at www.mgae.com orcheck us out at LinkedIn,Twitter,Instagram andFacebook.

Job Description: MGA Entertainment is seeking a dynamic and strategic Vice President of Digital Marketing to lead our digital marketing efforts and drive growth through innovative digital strategies. Reporting to the Chief Marketing Officer, the VP of Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies that enhance our brand presence, engage our target audience, and drive revenue across our product lines.

Key Responsibilities:

  • Digital Strategy: Develop and oversee the companys digital marketing strategy, aligning it with overall business objectives and brand positioning.
  • Team Leadership: Build and lead a high-performing digital marketing team, fostering a culture of creativity, collaboration, and excellence.
  • Online Advertising: Plan and execute digital advertising campaigns across various platforms, including social media, search engines, and display advertising.
  • Content Creation: Lead content development efforts, including video, social media, blog posts, and email marketing, to engage and captivate our audience.
  • Data Analysis: Utilize data-driven insights to optimize digital marketing efforts, monitor ROI, and make informed decisions to improve campaign performance.
  • E-commerce: Collaborate with e-commerce teams to drive online sales and improve the user experience on our websites.
  • SEO and SEM: Develop and implement effective SEO and SEM strategies to increase online visibility and traffic.
  • Social Media Management: Oversee social media strategy and execution to build and maintain a strong online community.
  • Innovation: Stay updated with industry trends and emerging technologies to identify opportunities for innovation in digital marketing.
  • Budget Management: Manage the digital marketing budget effectively, ensuring efficient allocation of resources to achieve desired results.
  • Qualifications:

    • Bachelors degree in Marketing, Business, or a related field (Masters degree preferred).
    • Proven experience in senior digital marketing roles with a track record of driving growth.
    • Strong leadership and team management skills.
    • In-depth knowledge of digital marketing channels, tools, and analytics.
    • Exceptional communication and presentation skills.
    • Experience managing agency partners.
    • Experience in toys / kids landscape preferred.
    • Creative thinker with the ability to generate innovative ideas.
    • Proficiency in marketing software and analytics tools.
    • Passion for toys, entertainment, and childrens products is a plus.


    $200,000 - $250,000 /yr