VP Digital Marketing

at ExecuNet
Published June 30, 2021
Location Waltham, MA
Category Default  
Job Type Full-time  


Company is seeking an individual who has proven success in setting a vision and delivering best-in-class external and internal digital experiences.  The role will be responsible for leading a team to advance our digital client experiences, digital marketing efforts and internal marketing systems architecture.  They will manage designing and executing multi-touch demand generation programs that leverage web, social, and email tactics to drive both pipeline and engagement.

The role will be tasked with leading a broad team across various disciplines including digital & social, marketing automation & infrastructure, operations, reporting and analytics. 

This is a key leadership role who works in partnership with multiple functions to drive demand and engagement, including product marketing, corporate communications, field marketing and global sales.


  • Set digital strategy across website, email campaigns and marketing automation, contact acquisition and lead generation to align with business goals
  • Serve as “center of excellence” for digital marketing – leading all aspects of process management, setting and measuring benchmarks and metrics, and suggesting ways to increase reach and conversion
  • Develop and execute measurable demand creation programs that either drive pipeline through direct and indirect sales teams, or increased engagement across our ecosystem 
  • Develop and execute strategies, concepts and approaches for new client initiatives and nurturing campaigns across all digital platforms/touchpoints including Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR, along with how these programs can be activated through our global field marketing assets
  • Leverage emerging analytics technologies to evaluate data and provide insights that inform & support multichannel strategies
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and ecosystem engagement
  • Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies and search engine optimization (SEO) experts
  • Manage end-to-end lead management process in conjunction with sales operations and enablement, including lead capture, nurturing via portfolio marketing, and service level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams where applicable)
  • Stay up-to-date with digital and emerging technologies
  • Lead executive level business reviews

Required Background & Experience

  • 10+ years of B-to-B demand creation, digital strategy, or digital brand planning experience; with a minimum of 5 years of B-to-B digital/inbound marketing, including web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
  • Broad grasp of digital strategies across Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR
  • Experience creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Successful track record of increasing engagement across target user bases
  • Excellent communicator with proven ability to lead executive level business reviews
  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning and differentiating products and services
  • Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
  • History of budget management
  • Entrepreneurial spirit with a passion for new and innovative approaches