(Sr.) Digital Marketing Manager

at Robert Half
Location Philadelphia, PA
Date Posted September 18, 2020
Category Default
Job Type Full-time


Ref ID: 03720-0011559821

Classification: Digital Marketing Manager

Compensation: $75000.00 to $99000.00 yearly

Exciting opportunity to join Philadelphia based business! The Senior Digital Marketing Manager will deliver high level thinking to refine and maintain focus on digital channels. Opportunity and accountability for making significant impact on revenue and customer engagement. The right candidate will have intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. Oversee digital strategy, budget allocation, ROAS and impact analysis, and operational execution of a comprehensive digital marketing program to drive revenue, improve market share, and build brand engagement and loyalty.

Develop meaningful, measurable and inspiring social media and digital engagement programs, setting clear goals while partnering with Operations and eCommerce teams. Candidates should have a desire to make a significant impact in a leadership role and should have a customer-first mindset with experience improving the online customer experience. Submit your application now and learn more about this exciting opportunity!

Major responsibilities

- Promote, introduce, create, and oversee long-term digital marketing campaigns; together with spearheading short-term advertising and marketing solutions

- Allot clear communications to the customer that are pertinent to their needs and life stage

- Manage take up of products/services through new channels to fall in line with business objectives

- Propel more insight and analysis into the effectiveness of CRM initiatives

- Steer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Assist product and operational teams to identify key opportunities to build up the customer journey & experience

- Lead and manage strategy and execution of paid search, social media, display, affiliate and online reputation management programs

- Manage agency partners