|Date Posted||January 25, 2020|
Ref ID: 01020-9502421186
Classification: Sr. Digital Marketing Manager
Compensation: $90000.00 to $110000.00 yearly
We're looking for a talented, motivated digital marketing professional who thrives in a fast-growing eCommerce environment. This role is focused on developing, implementing, tracking, and optimizing our end-to-end digital marketing strategies to generate incremental marketing-sourced leads and achieve pipeline goals.
Work closely with cross-functional teams to define, execute and measure demand generation program strategy across digital platforms (website, web store, SEO/SEM, email, social media and digital advertising).
Develop, implement and manage marketing that builds brand awareness with target market, and drive traffic to our website and acquire leads/customers.
Optimize the lead-to-customer conversion rate and paths to increase funnel efficiencies.
Grow new leads and conversions by creating and implementing new, creative calls-to-action, landing pages, lead capture forms, and lead generation content.
Contribute to content strategy.
Use your understanding of the inbound channel and your SEO strategy to help shape our blog and content assets. This includes advising on everything from the types of content we publish, to the topics we cover, and the language we use.
Promote content that builds meaningful connections and encourages audience engagement and drives acquisition.
Oversee the development of robust email acquisition and marketing campaigns to support key business initiatives across customer lifecycle stages (new business development, customer experience, nurturing programs).
Collaborate closely with sales and marketing teams to ensure comprehensive program development.
Define and manage metrics, end-to-end reporting, data analytics, and ROI.