Specialist, Digital Marketing

at Spence-Chapin Services to Families and Children
Published February 18, 2024
Location New York, NY
Category Default  
Job Type Full-time  


Tit le: Specialist, Digital Marketing

Reports to : Associate Director, Marketing & Design

Department : Marketing and Design

Primary Purpose

Spence-Chapin has an exciting opportunity to join our Marketing & Design team as a Digital Marketing Specialist. We are seeking a highly motivated, innovative, creative, tech-savvy, digital marketing guru to grow our brand awareness and reach more individuals in need of our services. This individual will have a proven track record of building successful paid and organic digital marketing campaigns across multiple platforms; collaborate with the social media coordinator to grow the organization’s online presence through creative and on-trend social media content and engagement; expand our reach through digital content opportunities and collaborations; and analyzing data to enhance digital presence across all formats. This is an in-person position with a hybrid option with an annual salary range of $60,000-$75,000 commensurate with experience.

Spence-Chapin is a non-profit organization based in New York City that has been providing adoption services and adoption support for more than 110 years. Spence-Chapin is newly licensed in Arizona. At Spence-Chapin, we believe that every child deserves a family, and we work tirelessly to advocate for children in need of a permanent, loving home. Over our history, Spence-Chapin has served more than 25,000 children, women, and families through our main program areas: Comprehensive Domestic and International Adoption Programs; Birth Parent Services; Well-being Services; and International Humanitarian Aid through programs like our Granny Program to support children living in orphanages overseas.

Our work is made possible by the dedicated individuals on our staff. At Spence-Chapin we find joy in celebrating each other, our co-workers, and our clients. Everyone is treated with respect and dignity to strengthen the vibrancy of our community. We celebrate a culture of excellence, inclusivity, compassion, flexibility, and support. Spence-Chapin offers a competitive benefits package that includes full health benefits, generous PTO and holiday schedule, HRA & FSA plans, life insurance, retirement plan with employer contribution, paid maternity/paternity/adoption leave, commuter benefits, and more. Being part of the Spence-Chapin team is being part of a legacy, which for more than 110 years has provided critical services to children, women, and families around the world.

Key Performance Indicators

• Work with the Associate Director of Marketing and Design (ADM)and the team to build/maintain/implement a comprehensive digital strategy that incorporates website SEO, content development, social media platforms, digital advertising, and online networking to elevate our brand and reach more individuals
• Work with the ADM and vendors to build, execute, and optimize paid media campaigns across various platforms, such as Google Ads, Bing Ads, and social media channels.
•  Explore and identify DSP opportunities
• Perform market research to inform campaigns, monitor advertising trends, social media platforms, utilizing analytics tools and tactics to keep Spence-Chapin’s content and strategies current and engaging; scale campaigns to maximize ROI
• Brainstorm and implement experiments and conversion tests
• Implement and manage SEO campaigns to increase search visibility and traffic
• Develop client journey maps and implement journey automation through website, digital advertisement, and eblast communications
• Maintain and suggest website updates in collaboration with ADM and the contracted
website maintenance team, to improve SEO
• Manage online interactions by monitoring and responding to comments, DMs, and mentions, in coordination with ADM
• Track and analyze data and report on KPIs for all digital materials, including online ads, website, social media, mentions, monitor project status and budget, etc.
• Explore and cultivate digital partnerships with other organizations, companies, and influencers to increase our reach and elevate our brand
• Additional marketing-related tasks and assignments as needed by the department

Education & Experience
• Digital Marketing or Digital Communications degree or equivalent experience
• Minimum 3+ years’ experience in creating and executing paid and organic digital content
• Minimum 1+ years’ experience in implementing digital strategy for an organization or company
• Experience in and/or knowledge of adoption and adoption-related issues a plus

Technical Skills

• Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) and their management (Hootsuite, Meta Business Suite, Later, etc.)
• Advanced knowledge of and experience in tracking website and social media data analytics
• Familiarity with basic graphic design in Adobe Creative Suite
• Familiarity with basic photo editing, video editing a plus
• Expertise in digital production systems (WordPress)
• Proficiency in HTML and CSS, advanced knowledge of Canva
• Strong understanding of web taxonomy, UI and UX
• Advanced knowledge and understanding of SEO practices
• Expertise in mass email marketing campaigns and strong knowledge of their platforms (Mailchimp, Constant Contact, etc.)
• Experience with database platforms
• MS Office – Proficiency in Excel, Word, and PowerPoint

Key Competencies

• Strong critical and high-order thinking skills; exceptionally creative and forward-thinking
• Ability to work independently and collaboratively
• Incredibly detail-oriented
• Excellent time management, organization skills
•Possess a go-getter attitude and strong initiative
• Ability to multitask, successfully complete multiple and simultaneous projects and tasks

To apply: Please send cover letter with salary requirement and resume to [Click Here to Email Your Resumé]

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