Specialist – Digital Marketing

at United Airlines, Inc.
Published January 11, 2024
Location Chicago, IL
Category Default  
Job Type Full-time  



There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we're growing - in the years ahead, we'll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

United's Marketing and Loyalty team is the strategic force behind United's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our loyalty team manages United MileagePlus, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Key Responsibilities:

Analyst, Digital Marketing will aid in the development, implementation, tracking, and optimizations of digital marketing campaigns across various digital channels and points of sale. Analyst will also project manage creative development as part of the campaign launch process. Analyst will partner closely with Manager and other DM Analysts on ensuring campaign strategies meet team goals.

  • Manage creative process for digital marketing campaigns from ideation to delivery
  • This includes timeline development, monitoring progress, and compiling feedback
  • Collaborate, present and communicate campaign strategies based on business objectives and goals
  • Contribute to development, implementation, and testing of digital marketing campaigns
  • Participate in conversations with agencies, internal collaborators, and vendors regularly
  • Contribute to cross-channel planning, pivotal initiatives, creative reviews, etc.
  • Apply strong analytical ability to measure and report performance for paid campaigns and assess against goal and industry trends
  • Recommend campaign optimizations based on performance and insights
  • Plan, implement, and measure A/B tests


Note: This is a hybrid role based in Chicago

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the "desired" qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What's needed to succeed (Minimum Qualifications):

  • Bachelor's degree
  • Marketing, Business, related field
  • Demonstrable experience in paid media and/or creative execution, (preferably paid social and display)
  • Knowledge of digital media and measurement
  • Strong analytical and presentation skills, data driven thinking
  • Experience with A/B testing
  • Intellectual curiosity, desire to learn, ability to take initiative, test new concepts
  • Excellent verbal and written communication skills
  • Ability to communicate effectively with multiple partners
  • Organized and detail oriented
  • Must be legally authorized to work in the United States for any employer without sponsorship
  • Successful completion of interview required to meet job qualification
  • Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

  • Master's degree
  • MBA
  • 1 year of travel/airline experience
  • Strong airline or travel industry business acumen and the willingness to deep dive into the industry
  • Experience reviewing creative and working with brand guidelines
  • Creative project management experience
  • Experience copy writing

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact [Click Here to Email Your Resumé] to request accommodation.