Specialist, Digital Marketing
Published | August 14, 2020 |
Location | Phoenix, AZ |
Category | Default |
Job Type | Contractor |
Description
Title: Digital Marketing Analyst
Description: Provides analytical support for the Avnet Marketing organization including Campaign reporting and analysis across all online channels.
Principal Responsibilities:
- Extract data from multiple sources including Adobe Analytics, Marketo, Salesforce, Percolate, media reports, and data lake to create integrated reports
- Collect, clean, and prepare data for reporting and analysis
- Create visually informative reports and dashboards showing marketing performance
- Analyze marketing data to develop insights to tell a narrative of campaign performance and optimization opportunities
- Report on marketing metrics including conversion rates, site traffic, social media engagement, leads, paid and organic search behavior, and others
- perform other marketing analyst duties as required
Equal Opportunity Employer Veterans/Disabled