Specialist, Digital Marketing

at The Computer Merchant, Ltd
Location Phoenix, AZ
Date Posted August 14, 2020
Category Default
Job Type Contractor

Description

Title: Digital Marketing Analyst

Description: Provides analytical support for the Avnet Marketing organization including Campaign reporting and analysis across all online channels.

Principal Responsibilities:
- Extract data from multiple sources including Adobe Analytics, Marketo, Salesforce, Percolate, media reports, and data lake to create integrated reports
- Collect, clean, and prepare data for reporting and analysis
- Create visually informative reports and dashboards showing marketing performance
- Analyze marketing data to develop insights to tell a narrative of campaign performance and optimization opportunities
- Report on marketing metrics including conversion rates, site traffic, social media engagement, leads, paid and organic search behavior, and others
- perform other marketing analyst duties as required


Equal Opportunity Employer Veterans/Disabled