|Location||Lake Zurich, IL|
|Date Posted||December 9, 2019|
This position will play a key role in developing and implementing digital strategy and tactics for client in the United States. This would include creating, developing, analyzing, and growing the use of digital marketing initiatives across various audiences. Strategic initiatives will be in the areas of integrated marketing campaigns, SEO, and digital analytics (i.e.; Google, Piwik, Matomo).
This individual will have responsibility and oversight of projects and vendors. The role involves coordinating various stakeholders, business groups and agencies, as well as driving digital projects to completion in a timely manner. Excellent organizational skills, attention to detail, and the ability to work well in a team setting are key attributes required for this position.
- Work with vendors, and marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
- Project management responsibilities in the development of new websites, product microsites, and portals. Collaborate with business owners to ensure optimal product content resides on US website pages.
- Work with Marketing teams and agencies in supporting digital advertising, including retargeting campaigns. Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations.
- Ability to manage large projects with cross-functional teams, including external advertising and media agencies, through a structured engagement to achieve business objectives.