Senior Digital Marketing Specialist
Published | June 20, 2019 |
Location | Beachwood, OH |
Category | Default |
Job Type | Full-time |
Description
Responsibilities:
- Designing and executing digital marketing strategies across various channels such as SEO, PPC, display ads, social media, and email, targeting the right message to the right market segment
- Supervise all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management
- Develop SEO strategies by identifying in-market keyword opportunities
- Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO positions for target keywords
- Oversee the implementation, optimizing and tracking of our SEM programs, following up the measurement and reporting of campaigns from start to finish
- Create original WordPress templates and assist with design
- Generate compelling and inspirational digital experiences through web design
- Create and manage campaign reports to analyze performance metrics
- Lead design on landing pages for both prospecting and nurture campaigns, email, and display assets, while aligning mobile & desktop
- Design and develop marketing materials for website and social media
- Identify opportunities for A/B tests across channels and segments
Requirements:
- Bachelor's Degree in marketing, advertising, communications, business, or related field
- 3+ years of digital marketing experience.
- Strong PHP, HTML and CSS Coding Experience
- Proven and demonstrable skills with the following Adobe Suite applications (InDesign, Photoshop, Illustrator)
- In-depth knowledge of SEO and SEM best practices, Google AdWords, and Google Analytics
If you have the described qualifications and are interested in this exciting opportunity, please apply!
About Genesis10:
Genesis10 is a leading U.S. business and technology consulting firm with hundreds of clients needing proven talent and solutions to power their strategic initiatives. If you are a high performing business or IT professional with solid, referenced experience, we want to meet you. Genesis10 recruiters and delivery professionals are highly accomplished career advocates, who get to know you beyond your resume to position you with the opportunities that fit your skills, experience and aspirations. We have benefit options to fit your needs and a support staff that works with you from placement throughout your engagement project after project. To learn more about Genesis10 and to view all our available career opportunities, please visit us at www.genesis10.com.
"Genesis10 is an Equal Opportunity Employer, M/F/D/V