Digital Marketing Jobs - Senior Digital Marketing Manager, 14321

at Golden Frog
Location Austin, TX
Date Posted May 22, 2019
Category Default
Job Type Full-time

Description

Join Golden Frog’s Marketing team as a Senior Digital Marketing Manager, reporting to the Director of Marketing, to shape our Digital Marketing strategies. 

Responsibilities:

  • Managing top-of-funnel digital marketing programs that drive traffic, generate new subscribers, and increase MRR.
  • Owning paid digital marketing through SEM, social, and display in addition to App stores marketing, email marketing, personalized landing pages, and SEO.
  • Developing digital marketing programs, driving testing/optimization, and supporting the marketing acquisition strategy through multiple digital channels.
  • Planning and managing an ongoing testing and optimization methodology for website pages, emails, and other digital channels.
  • Collaborate with brand marketing, affiliates marketing, and the broader marketing team to find the right prospects, at the right time, in a repeatable and scalable way.
  • Being a performance minded, analytics-oriented leader who can objectively measure the impact of their team’s efforts on cost of acquisition, channel performance and optimization, and revenue.
  • Bringing on agencies and outsourced resources to support the output of the team as needed and managing them to flawless execution.