Manager, Digital Marketing  - Boston, MA/Hybrid

Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering the organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.

The Position

The Digital Marketing Manager will be a member of the Revenue Marketing Team. In this role, you will be involved with helping to define and execute the digital strategy across paid search, paid social and web properties. You will be expected to understand search engine marketing, search engine optimization, and website strategy including optimizing user experience to build Nasuni’s corporate presence while driving demand generation.

We seek someone with a proven record of success within the digital sphere as well as within prior workplace environments. This position will report to the VP of Revenue Marketing and have significant exposure to senior leadership within the organization

As the Digital Marketing Manager, you will...

• Lead digital marketing strategy development, execution, performance measurement, and optimization.
• Deep understanding of digital marketing planning, campaign creation, website development, content tactics and other elements of 360-degree digital performance marketing.
• Lead the strategy development for the corporate website with attention to driving conversions and optimizing for increased engagement and improved visitor experience.
• Manage website content to ensure that messaging is aligned with the larger marketing and corporate initiatives.
• Leverage digital metrics (site traffic, visitor paths, conversion rates) to test landing page performance, special promotions, and content to optimize marketing investment and analyze program impact.
• Proficiency in digital advertising channels such as Google Ads, SEM, Display, Social Media, Metasearch, SEO, Email, Web Content, Website Feature Development and other digital channels
• Analyze and report on the effectiveness of campaign efforts and measure impact against set goals including leads, opportunities and revenue.
• Develop and implement effective SEO strategies to improve website rankings in search engine results.

Required skills + experience we look for are …

• 7-10+ years’ direct experience in a digital marketing role, within the tech industry.
• Experience with successfully managing and executing a corporate B2B website is required.
• Experience in developing programs and optimizing digital channels to deliver demand and ultimately pipeline.
• Extreme attention to detail, executes with urgency, and has the ability to effectively balance a creative and analytical skillset.
• Excellent communication skills and ability to converse fluently with both technical and non-technical teams.
• Confidence to deliver campaign analysis to senior management regarding program success, areas for opportunity, and insight on future initiatives.
• Strong collaboration and relationship building skills.
• Flexible and team player mentality.
• Excellent time management and communication skills.
• Bachelor’s degree.

Why Nasuni?

Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.

Why work at Nasuni?

As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US.  Benefits packages generally include:

• Best in class employee onboarding and training
• “Take What You Need” paid time off policy
• Incentive stock options
• Comprehensive health, dental and vision plans
• Company-paid life and disability insurance
• 401(k) and Roth IRA retirement plan
• Generous employee referral bonuses
• Flexible remote work policy
• 10 paid holidays
• Wide array of wellbeing offerings
• Pre-tax savings accounts with company contributions
• An Employee Assistance Program to help deal with life’s difficulties and stressors
• Great team culture and social activities
• Collaborative workspaces
• Free on-site fitness centers and stocked kitchens
• Professional development resources

To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.

Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.