Manager, Digital Marketing

at J&J Family of Companies
Published June 10, 2023
Location Warsaw, IN
Category Default  
Job Type Full-time  


Manager, Digital Marketing - 2306124943W


Johnson & Johnson Medical Device Companies is recruiting for a Manager, Digital Marketing for Johnson & Johnson Institute. This position will be located in Raynham, MA. Alternate locations for this role are Cincinnati, OH, West Chester, PA, Raritan, NJ, Irvine, CA and Warsaw, IN.

Johnson & Johnson Medical Device Companies is the second largest, most innovative and comprehensive healthcare business in the world. The Medical Device Companies business of Johnson & Johnson offers an unparalleled breadth and depth of products, services and programs in the areas of orthopedics, general surgery, cardiovascular & specialty solutions and Vision. Our mission is to reach more patients & restore more lives with the best in healthcare innovation!

This is an outstanding opportunity to lead the global strategy, development and execution of Johnson & Johnson Institute digital marketing across the Johnson & Johnson MedTech businesses in close collaboration with the Education Technology team and the Johnson & Johnson Enterprise Communications team. This role will operate on both a strategic and tactical level, planning and implementing digital marketing campaigns across the globe to improve Johnson & Johnson Institute brand awareness and promote our education offerings. This role is a major contributor to growing traffic, registration and utilization of our global education platform!

**Key Responsibilities:**

+ Lead the digital marketing strategy and execution in partnership with the Global Director of Johnson and Johnson Institute Online Learning

+ Lead Johnson & Johnson Institute global digital marketing and social media campaign strategies and execution to drive increased brand awareness, traffic, registration, and utilization of; develop a nurture strategy to drive return users and content engagement

+ Develop and implement a comprehensive digital marketing and social media editorial calendar aligned to priority campaigns to achieve critical metrics

+ Be the internal authority; serve as a change agent to lead, shape and deploy digital marketing tactics globally

+ Define digital key performance indicators; build scalable mechanisms to track and report results and return on investment, point to successes and roadblocks, and define solutions

+ Promote learning through metrics and market research; stay apprised of industry standards, competitive benchmarking, the latest digital marketing trends and new technologies

+ Liaise with creative agencies and production teams to lead deliverables

The anticipated base pay range for this position is $97,000 to $166,750. The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.

The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/ performance year. Bonuses are awarded at the Company's discretion on an individual basis.

Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits, please go to: .



+ A minimum of a Bachelor's degree is required

+ A Master's or advanced degree is preferred

**Required Skills and Experience:**

+ A minimum of 8 years of professional experience is required

+ A minimum of 4 years in global healthcare roles such as Digital Marketing, Communications, Public Relations, or other applicable experience

+ Global experience building and implementing robust online marketing and social media campaigns including SEM/SEO, PPC and social media advertising, content marketing, social media marketing, email marketing and affiliate marketing

+ Broad knowledge for how digital marketing works with an omni-channel approach (i.e. other websites, 3rd parties, associations, online "hot spots," etc.)

+ Talent for storytelling and content creation; excellent written and verbal communication skills

+ An eye for design aligned to targeted audience and digital marketing channel requirements

+ Strong data analysis skills; ability to measure digital marketing performance to gain insights and influence future strategies; demonstrates a test and learn mentality

+ Creative problem solver; ability to navigate through ambiguity in both strategic and tactical matters

+ Self-motivated leader able to handle complex projects and deliver results in a dynamic environment


+ This position may require up to 10% domestic travel

+ This is an office based role, 3 days per week, ideally based out of Raynham, Massachusetts. Alternate locations for this role are Cincinnati, OH, West Chester, PA, Raritan, NJ, Irvine, CA and Warsaw, IN.

At Johnson & Johnson, we're on a mission to change the trajectory of health for humanity. That starts by creating the world's healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit .

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

**Primary Location** NA-US-Massachusetts-Raynham

**Other Locations** NA-US-Indiana-Warsaw, NA-US-Ohio-Cincinnati, NA-US-Pennsylvania-West Chester, NA-US-California-Irvine, NA-US-New Jersey-Raritan

**Organization** Medical Device Business Services, Inc (6029)

**Job Function** Digital Marketing

**Req ID:** 2306124943W