Intern - Digital Marketing

800 S Mint St, Charlotte, NC 28202, USA

Req #759

Friday, June 2, 2023

Position: Digital Marketing Intern

Department: Digital Marketing

Reporting Relationship: Reports to Senior Digital Marketing Analyst

Status: Intern (Non-exempt)

Position Summary

Tepper Sports & Entertainment, the parent company for the NFL's Carolina Panthers and Charlotte FC, is seeking a Digital Marketing Intern who will primarily focus on marketing analytics while contributing to each fundamental aspect of digital marketing, including email marketing, performance marketing, and websites/apps. This team member will be a forward-thinking, inquisitive, analytical mind, working at the intersection of marketing and data to understand marketing campaign analytics to drive greater revenue and optimization. This role is designed to develop a strong digital marketing foundation across multiple disciplines.

Primary Responsibilities

• Work closely with all departments to deep dive into digital marketing data and provide leadership with actionable insights
• Analyze Panthers.com and CharlotteFootballClub.com web data using Google Analytics and Adobe Analytics
• Develop a process for gathering and maintaining Panthers and Charlotte FC app data
• Report on web and app performance and provide actionable insights to the team for improving user experience, conversion, etc.
• Partner with marketing leaders to support efforts through strategic analysis, tracking performance vs. goals, and providing recommendations and insights for current and future campaigns
• Learn and assist with all functions of digital marketing, including email marketing, performance marketing, and our portfolio of websites and mobile apps.
• Other duties assigned as necessary

Minimum Qualifications

• Demonstrate interest, curiosity, and willingness to learn all aspects of digital marketing, in and around marketing analytics
• Passion for the current advertising landscape with an understanding of emerging trends
• Full understanding of the MS Office suite (Word, Excel, PowerPoint)
• Must be flexible to work evenings and/or weekends and some Carolina Panthers, Charlotte Football Club, and Stadium events, including events held on weekends, nights, and holidays
• Must pass pre-employment screens

Preferred Qualifications

• Proficiency in web analytics tools such Google Analytics or Adobe Analytics and data visualization platforms (Tableau, Looker Studio)
• Project-based examples of analyzing data to achieve progress, improvement, and/or strategic optimization
• Experience within a fast-paced industry

Essential Functions

• Ability to collaborate with cross-functional teams to achieve the desired outcome
• Self-starter with a hands-on approach, good instincts for prioritization, and the ability to work under a high-pressure, fast-paced environment
• Strong analytical, project management, and communication skills
• Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
• Demonstrated ability to meet deadlines in a dynamic environment
• Must be able to handle confidential, privileged, and/or sensitive information carefully and with sensitivity.

Physical Requirements

• Ability to sit, walk and stand for extended periods of time throughout the day.
• Ability to focus on projects for periods of time.
• Role routinely uses standard office equipment
• Lift at least 20 pounds

Work Environment

This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.

The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.

• 800 S Mint St, Charlotte, NC 28202, USA