Growth Marketing Specialist

at Procom
Published December 9, 2019
Location Vancouver, Canada
Category Default  
Job Type Full-time  

Description

Growth Marketing Specialist

On behalf of our client, Procom is currently seeking a Growth Marketing Specialist.

Growth Marketing Specialist Duties:

  • Define, lead, and execute on user acquisition, digital marketing and user growth initiatives to deliver an exceptional experience across a customer's digital journey.
  • Build and manage paid media and search strategy.
  • Define and execute on SEO strategy.
  • Stay current with digital trends and technical innovations in order to champion ongoing improvements.
  • Ensure a frictionless user journey across all our web properties (web health, digital marketing campaigns, product sign ups, etc).
  • Utilize data insights to develop new growth strategies and initiatives.
  • Project manage the implementation and analysis of experiments (communicate requirements, manage tasks, report on outcomes, etc.).
  • Work with business development, marketing segment leads, and operations to define and execute experiments that drive scalable enterprise business through the product.
  • Assisting in defining growth objectives, selecting relevant KPIs, and developing regular reports on these measures.
  • Develop and execute to nurture both prospective and active customers through automated workflows in CRM systems and other marketing automation platforms.
  • Coordinate efforts with a team of digital marketing and business development experts.
  • Lead the strategic development and execution of a comprehensive marketing plan that supports the mandate for growth and retention.
  • Collaborate on marketing strategies to grow the business based on solid analysis.
  • • Generate and support inbound and outbound leads and grow our top-of-funnel by prospecting for high-value sales leads.
  • • Help increase conversions through our pipeline by giving online demonstration sessions of the software.
  • • Qualify and develop new contacts within defined prospects and customer accounts.
  • • Craft messaging to help educate potential customers on the value of our software.
  • • Track activities and maintain relevant information in our CRM system.
  • • Other duties as required by our start-up environment.
  • • Utilize your strong analytical ability to evaluate customer journey mapping across multiple channels and customer touchpoints.
  • • Stay on top of customer marketing best practices, and consistently share the best of what you learn with your team and infuse it into your ideation, strategy, and approach.
  • • If necessary, create content for email campaigns, lead magnets, landing pages, etc.
  • • Wear various hats to attend to various start-up demands.

Growth Marketing Specialist Mandatory Skills:

  • • You are a marketing generalist fired up about explosive growth. For you, it’s all about conversions.
  • • You have 4+ years of experience in a marketing role at a B2B company with a proven track record on exponential growth (ideally in SaaS).
  • You have an ownership mindset, a passion for overcoming challenges and running projects end-to-end.
  • • You have a deep understanding of the customer lifecycle and a particular interest in increasing customer conversion rates.
  • You have experience driving business results through funnel analysis, conversion, user acquisition, retention and go-to-market strategies.
  • You have hands on experience leading data-driven digital strategy, innovation and roadmap development and familiarity with iterative web design and development.
  • You can design and report on experiments leveraging such tools as HubSpot, MailChimp, Intercom, Google Analytics, etc.
  • Experience developing products, technologies and platforms with significant user traction
  • Your DNA is wired with customer and teammate empathy, curiosity, organizational skills, and accountability.
  • You have a proven ability to think strategically and solve problems creatively.
  • You have the ability to interpret data and generate actionable insights.
  • You're an excellent writer and speaker, both from a quality and conversion standpoint.
  • A college/university diploma or degree.

Growth Marketing Specialist Desired Skills:

  • Accounting or financial knowledge is an asset.

Growth Marketing Specialist Assignment Length

Permanent Full Time employee position

Growth Marketing Specialist Start Date

ASAP

Growth Marketing Specialist Assignment Location

Metro Vancouver