eCommerce Digital Marketing Specialist

at Flora Inc.
Location Lynden, WA
Date Posted January 7, 2022
Category Default
Job Type Full-time


Job Summary:

The eCommerce Digital Marketing Specialist is responsible for recommending and executing corporate digital shopper marketing objectives and strategies for all web grocery partners, as well as online and digital programs. In addition, this position requires management and ownership of all associated internal and external product databases and platforms. The eCommerce Digital Marketing Specialist defines and implements measurement strategies that align with the Flora Inc. and Flora Manufacturing and Distributing Ltd. marketing and business objectives; produces meaningful marketing KPI dashboards and delivers monthly, cross-channel performance reports with actionable insight. The role will also focus on improving efficiency in ecommerce and digital marketing strategies and increasing ROI.

The successful candidate will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge in digital marketing. Experience in strategic and analytical management of digital campaigns is essential.

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