|Published||January 25, 2022|
|Location||Boca Raton, FL|
Flybridge Staffing is currently searching for a Director of Digital Marketing for a client in the South Florida area. The salary for the position is flexible and it has a 20% bonus and equity/profit-sharing options included.
This leadership role will establish consumer-centric demand generation programs and processes that leverage digital marketing campaigns to generate awareness and accelerate the movement of prospects to purchase as efficiently as possible. The role will optimize the marketing mix based on performance metrics and ROI and will manage investment choices behind key levers for growth. The role has direct reports and oversees a team of seven and will also lead our digital creative agency relationships. It also has primary vendor management responsibility with various agencies and external resources that support the work.
- Bachelor’s degree focused on business or marketing
- At least 8 years related professional marketing experience; At least 3 years in a management
- Experience with demand generation, marketing automation, and managing the lead to the revenue cycle.
- Demonstrated experience developing persuasive marketing communications as well as managing a creative agency relationship.
- Experience marketing a branded service (vs. products only) requiring a highly involved purchase decision is highly desired.
- Maintains external connections and is able to champion and foster digital innovation to advance company/brand goals.