Director, Digital Marketing

at BridgeBio
Published September 16, 2023
Location San Francisco, CA
Category Default  
Job Type Full-time  

Description

About BridgeBio

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.

Our focus on scientific excellence and rapid execution aim to translate today's discoveries into tomorrow's medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.

To learn more about our story and company culture, visit us at https://bridgebio.com

Who You Are

The Director of Digital Marketing will support the development of a late-stage commercial asset, Acoramdis, for ATTR-cardiomyopathy. The Director will drive cross-functional collaboration and tactical alignment, ensuring success in the US and across the globe. They will lead the development of commercial digital deliverables, including market development and product adoption. This person will lead a strategic role on commercial global product teams and work closely with Market Insights, Development, Regulatory, Medical Affairs, and other key stakeholders. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. The Director of Digital Marketing will report to the Senior Vice President, Marketing.

Responsibilities

    • Propose, develop, and expand Omni-Channel strategies for Acoramidis
    • Build targeted digital marketing plans for market segments to support education and adoption
    • Develop and manage all digital promotional tactics for patients, caregivers, physicians
    • Pull through campaigns in digital channels: Website, Paid Media, New Product Promotions, 3rd party emails, channels, and digital tools
    • Oversee media, digital, and other agency partners
    • Responsible for the entire digital marketing budget
    • Convert brand strategies into MCM plans through customer insights and analytics
    • Developing targeted multi-channel measurement plans - setting goals and meeting KPIs
    • Review KPI reports
    • Work cross-functionally with agency partners, brand teams, brand analytics, IT, MCM, etc.
    • Observe and perfect digital and consumer marketing trends
    • No matter your role at BridgeBio, successful team members are:

    • Patient Champions, who put patients first and uphold strict ethical standards
    • Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
    • Truth Seekers, who are detailed, rational, and humble problem solvers
    • Individuals Who Inspire Excellence in themselves and those around them
    • High-quality executors, who execute against goals and milestones with quality, precision, and speed

Education, Experience & Skills Requirements

    • 7+ years of Digital/Multi-channel marketing experience required within Pharma
    • Cross-functional experience
    • Strong leadership skills, interpersonal and people management experience
    • Successful launch experience in a competitive market preferred
    • Global marketing experience preferred
    • Excellent oral, written, and presentation skills
    • Cardiovascular experience preferred
    • Passionate about serving patients suffering from Genetic diseases
    • High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
    • Proven self-starter, able to work independently and as part of a team
    • Able to handle full workload across multiple projects
    • Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
    • High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
    • True entrepreneurial spirit - BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients

What We Offer

    • Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
    • A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
    • An unyielding commitment to always putting patients first. Learn more about how we do this here
    • A de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the science
    • A place where you own the vision - both for your program and your own career path
    • A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
    • Access to learning and development resources to help you get in the best professional shape of your life
    • Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
    • Flexible PTO
    • Rapid career advancement for strong performers
    • Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time
    • Partnerships with leading institutions
    • Commitment to Diversity, Equity & Inclusion

$210,000 - $265,000 a year

At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. The anticipated salary range for candidates for this role who will work in California is $210,000 to $265,000/year. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.

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