Director, Digital Marketing

at Live Nation
Published July 27, 2023
Location Nashville, TN
Category Default  
Job Type Full-time  


Job Summary:


Live Nation Entertainment is the worlds leading live entertainment and eCommerce company, comprised of four market leaders:, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the worlds top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the worlds top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit


Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!


Artist management firm seeking a creative, digital marketing strategist, well-versed in music distribution, digital, social and content strategy and analytics. Equal parts creative and strategic, the Director of Digital Marketing Strategy works across Vectors entire roster of clients, directly with artist managers, to build a framework of promotional and digital marketing drivers, ultimately bringing album and tour cycles to life.

This position reports to the General Manager and sits within a cross-functional marketing team, providing in-house services such as A&R administration, physical/digital distribution, event management (experiential and activation), content (creation, production and programming), graphic design, social media, direct to consumer campaigns, e-commerce, merchandising, business development (licensing, promotional & sponsorship), tour logistics, tour marketing and VIP ticketing.


+ Lead creative ideation on the planning and development of digital marketing strategies focused on brand-building and commercial initiatives centered around active album and tour cycles.

+ Architect of holistic plans optimized across all social, digital and promotional platforms to drive awareness, engagement and consumption

+ Comprehensive marketing plans include detailed timelines, creative direction and tentpole activations meant to achieve branding and campaign goals

+ Collaborate with Director of Marketing Operations on the implementation of strategic plans and execution of its elements by members of Vectors in-house marketing team and third parties within the artists ecosystem

+ Measure the effectiveness of marketing campaigns by aggregating key metrics, analyzing datapoints and translating real-time insights into actionable strategic planning to improve digital consumption (streams and views), radio airplay, social media engagement and growth, CRM/SEM/SEO, paid display advertising

+ Audit digital and social footprints of artists to identify areas for growth, optimization and monetization.

+ Manage DSP Relations Manager responsible for driving global awareness and digital consumption through the solicitation of editorial coverage and other programming opportunities via key digital partners such as TikTok, Instagram, Twitter, YouTube, Amazon, Apple & Spotify

+ Act as Vectors industry-facing digital marketing ambassador, building equity with existing partners and expanding its network with new digital stakeholders, media platforms, startups and other affiliates

+ Serve as the resident expert on digital trends, innovation and other emerging technologies.


+ Bachelors degree is required

+ 5-7 years in a senior level marketing role building album campaigns and release plans that connect traditional and digital marketing drivers

+ Proven track record working with artists in all stages of their career - direct experience interfacing with artist management strongly preferred

+ Demonstrated ability to think creatively, three-dimensionally and tie different promotional elements of a marketing campaign together

+ Fluency in building creative assets and content to serve as branding cornerstones of a campaign and are brought to life via digital and social strategies

+ Established global network of industry relationships with DSPs (Spotify, Apple, Amazon, YouTube), radio and podcast networks, and other key digital and social platforms (Tik Tok, Twitter, Facebook, Instagram, Discord)

+ Understanding of music industry-specific tools, analytics and best practices cross-platforms

+ Organized, critical thinker in a team environment, under pressure, on short deadlines and across multiple active artist campaigns.

+ Broad knowledge of contemporary music and multiple genres and how to effectively tap into those audiences

+ Capacity to identify a value proposition, support with key data and craft holistic plans

+ Superior attention to detail, organizational and interpersonal skills

+ Excellent verbal and written communications skills

+ Strong and articulate in presentation skills

+ Tech savvy command of business software (Microsoft Office suite, Adobe, Monday) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom)

+ Discretion in handling confidential data and dealing with high-level artists and industry executives


Our motto is Taking Care of Our Own through 6 pillars of benefits:

+ HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

+ YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

+ WEALTH: 401(k) program with company match, Stock Program

+ FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support

+ CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

+ OTHERS: Volunteer time off, crowdfunding network

Live Nations policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.


We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Its talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.


About Us

Recognized three years in a row by Great Place to Work and named one of People Magazines top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.