Director, Digital Marketing

at, Inc.
Published July 22, 2023
Location San Francisco, CA
Category Default  
Job Type Full-time  


At Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics — Daylight for anxiety, and Sleepio for insomnia — are available anytime and anywhere to help people overcome their mental health issues.

In pursuit of our mission, we’ve pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations, including CVS Health and the UK’s NHS. Through product innovation, robust clinical evaluation, and a commitment to equity at scale, we are designing the next generation of medicine and the future of mental health care.

Big Health is a remote-first company, and this role can be based anywhere in the US. We encourage you to apply even if you don’t meet 100% of the job requirements. To learn more about working at Big Health, visit Built In  or Glassdoor . Join us.

About the Role

As the Director of Digital Marketing, you will be responsible for building and optimizing our entire ecosystem (including, web, social media, digital advertising) to drive increased enrollment and utilization of our digital treatments. You will also be responsible for improving the efficiency and effectiveness of our marketing automation to move members through the funnel, increase conversion rates, and improve the integrity of member data.

What You'll Do:

Strategic Planning and Execution

Build and maintain our roadmap for digital marketing efforts that drive toward our enrollment goals

Manage and build our marketing automation strategy and program, including email, SMS/Push, to drive our enrollment goals

Develop triggered member experience journeys and maps designed to support our member lifecycle

Continuously evaluate the performance and ROI of campaigns, adjusting tactics and strategy

Improve the efficiency and effectiveness of our marketing automation to better members through the funnel, increase conversion rates, and improve the integrity of member data

Act as a player coach for the digital marketing department - designing and executing strategic initiatives initially. Eventually hiring and building the digital marketing department in 2023 and beyond

Stay up to date on the latest digital trends, manage our members engagement lifecycle to ensure members are moving through the consumer marketing funnel

Web, Email & Social

Manage and improve our online content, optimizing for SEO/SEM

Manage our Google Analytics account to ensure our digital channels are performing as expected

Oversee the migration of our web and client landing pages to a new CMS; including the ongoing management of content and page conversions

Design and implement a digital advertising program that includes thoughtful use of data, analytics and opportunities for retargeting

Oversee the company’s consumer facing social media accounts

Work with the Content Manager to drive meaningful engagement and growth, including implementation of our annual content calendar within our digital channels

Execute a regular cadence of A/B testing to ensure digital channels and messaging are optimized

Oversee the development and implementation of new email marketing programIn partnership with our Product team, identify areas of opportunity to reduce friction and increase enrollment within our apps

Own overall digital marketing technology stack; evaluate and recommend new technologies to improve the process and optimize performanceOversee the implementation of our marketing automation platform

What You Bring:

  • Minimum of 6 years of digital marketing experience
  • Proven past experience in building and implementing effective digital marketing strategies/campaigns
  • Experience managing a team of individual contributors and managers
  • Proven track record running successful email campaigns
  • Experience with a content management system (e.g. WordPress)
  • Sound knowledge of web design
  • Experience with Google Analytics, CRM software, and SEO/SEM tools
  • Experience working with a variety of digital marketing tools as well as best practices (Optimizely, LiveRamp, etc)
  • Strong verbal as well as written communication skills
  • Exceptional time-management and organizational skills
  • An analytical mind with a problem-solving attitude
  • Experience in a B2B2C environment
  • Be part of a team that includes clinical psychologists, software engineers, business leaders and even a former karaoke entrepreneur [shh… it’s a secret]
  • Surround yourself with the smartest, most enthusiastic, and dedicated people you’ll ever meet, but who listen well, learn from their mistakes and when things go wrong, generously pull together to help each other out
  • Check out our values - they’re a living, breathing part of our culture
  • Enjoy benefits including a generous vacation policy, professional development fund, flexible working locations and more
  • Competitive salary packages including stock options

Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Big Health participates in E-Verify and will provide the federal government with Form I-9 information from all new employees to confirm that they are authorized to work in the U.S. Big Health does not use E-Verify to pre-screen applicants.