Director, Digital Marketing

at Cisco
Published July 19, 2023
Location San Jose, CA
Category Default  
Job Type Full-time  

Description

Please note this posting is to advertise potential job opportunities. This exact role may not be open today, but could open in the near future. When you apply, a Cisco representative may contact you directly if a relevant position opens.

We are seeking an experienced and innovative Director of Digital Marketing to join us and oversee an incredible inbound team that drives results for Cisco Security including the Duo, Umbrella, and Cisco Security brands. The Director of Digital Marketing will play a crucial role in leading our strategy and digital teams - including paid, search (SEO/SEM), ABM, and social programs. The ideal candidate should have a solid background in marketing, management, have exceptional communication skills, and a strong understanding of digital demand generation and brand building.

Responsibilities:

- Collaborate with cross-functional teams to develop comprehensive demand strategies and digital marketing activations aligned with organizational goals.

- Implement process improvements to assist other departments for visibility.

- Manage the inbound and / or social Digital Marketing team.

- Identify and evaluate potential third-party webinar partnerships and sponsorships to expand our reach and generate leads.

- Negotiate contracts and manage relationships with external vendors and partners.

- Manage and balance budget submissions.

- Optimize landing pages, registration forms, and emails to maximize conversions and increase attendee registration rates.

- Analyze performance of each channel to optimize and rebalance investments across channels.

- Understand and analyze pipeline metrics to determine effectiveness.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred

- Proven experience (10 years) in demand generation. digital marketing, or related roles

- Experience managing multi-million dollar marketing budgets

- Strong knowledge of digital platforms, search, and paid social media.

- Proficiency in digital marketing tactics, including email marketing, social media, SEO, and paid advertising.

- Excellent written and verbal communication skills, with the ability to present for executive audiences.

- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

- Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.

- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

- Familiarity with CRM and marketing automation platforms (e.g., Eloqua, Tableau, and Salesforce) is a plus.

- Experience leading social teams, building demand strategies, and executing on campaign strategies

- Experience in B2B marketing or in the technology/software industry is required.

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all. We embrace digital, and help our customers implement change in their digital businesses. Some may think were "old" (36 years strong) and only about hardware, but were also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns, and protects. No other company can do what we do - you cant put us in a box! But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take. We give our best, give our egos a break, and give ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take differences to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward. So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case-by-case basis, qualified applicants with arrest and conviction records.

Please note this posting is to advertise potential job opportunities. This exact role may not be open today, but could open in the near future. When you apply, a Cisco representative may contact you directly if a relevant position op

Please note this posting is to advertise potential job opportunities. This exact role may not be open today, but could open in the near future. When you apply, a Cisco representative may contact you directly if a relevant position opens.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.