Director, Digital Marketing

at DNSFilter
Published February 10, 2023
Location Washington, DC
Category Default  
Job Type Full-time  

Description

At DNSFilter we have a singular mission: to challenge the way the industry thinks about security via DNS-and we need your help! We've come a long way over the past few years. In 2021 we had a successful $30 million Series A funding round and in 2022 we became the fastest DNS security tool on the planet and joined forces with privacy-focused VPN Guardian! This year we're continuing our product-fueled growth by adding new features to assist our customers with their DNS-layer security and broadening our solution to align with the Secure Web Gateway market.

The Director, Digital Marketing is responsible for developing and executing integrated, multi-channel brand, marketing, and communications strategies that drive leads and create demand for DNSFilter's products-and to support DNSFilter's marketing strategy and overall business priorities. This includes marketing and communications campaigns, plans, automation, and approaches to reach and engage with multiple audiences across different industries. This is a fully remote full-time position.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you feel like this job is for you, please apply. We believe diversity of experience and skills, including transferable skills, combined with passion is a key to innovation and excellence; therefore we encourage people from all backgrounds to apply to our positions!

You will:

Digital Marketing & Strategic Planning

  • Support the Vice President, Marketing in developing the organization's growth strategies and develop executable plans to successfully deliver the desired outcomes
  • Create and manage a digital strategy that drives revenue
  • Actively work to enhance the reputation of DNSFilter globally
  • Ensure digital marketing, and social media strategies are included in all marketing and communications initiatives
  • Develop and implement paid and organic search strategies to increase the visibility of the organization

Marketing & Communications Operations

  • Oversee the development and execution of marketing and communications campaigns, plans, and approaches to reach and engage with multiple audiences to drive adoption
  • Define standards, guidelines, and processes that enable agile delivery of global and local campaigns
  • Manage the development and maintenance of the company's digital presence including websites, newsletters, email, social media channels, and other public-facing digital assets from a marketing and communications perspective, including content strategy
  • Support the development of media relations plans and approaches to engage channel and mainstream media, promoting and profiling DNSFilter's brand and products
  • Support the development of internal and external communications strategies, ensuring stakeholders understand and amplify the DNSFilter brand story
  • Plan and lead the rollout of new initiatives, products, and platforms from a marketing and communications perspective in partnership with the marketing leadership team
  • Keep team advised with consistent and timely communications that drive meaningful connections between employee activities, business goals, and company strategy
  • Work collaboratively to establish a measurement and evaluation framework for marketing and communications, capturing stakeholder feedback and identifying actionable insights to further support the organization's strategic priorities
  • Manage and assess the ROI of marketing and communications activities tied to lead generation and strategic priorities
  • Establish benchmarks and monitor the cost-effectiveness of key activities (i.e., cost per lead, effectiveness of sponsorship costs, conversion, web performance)

Team Management

  • Inspire, lead, coach, and develop the digital marketing team, building bench strength and turning solid performers into rock stars
  • Create opportunities for individual and team feedback and support with open communication

You have:

  • Demonstrated success in B2B and B2C Marketing for Computer & Network Security SaaS
  • Aptitude for learning new technologies that will help drive successful campaigns and initiatives
  • Professional experience as a strategic integrated marketer with a track record of developing, implementing, and managing complex, multi-channel marketing and communications strategies including digital and social media
  • Strong project management skills with an ability to organize and manage a diverse range of projects and adjust to changing priorities while maintaining high efficiency and thorough attention to detail
  • Ability to work in a fast-paced dynamic environment with multiple, competing deadlines
  • Strong leadership skills with a demonstrated ability to work effectively with all internal and external stakeholders, cross-functional teams, and senior-level executives to achieve shared outcomes
  • Outstanding interpersonal and communication skills
  • Superior problem-solving skills and abilities
  • Alignment with DNSFilter's values and commitment to the mission and purpose of the organization
  • Can work in a mostly EST environment
  • Experience working remotely

We Offer:

  • A 100% work-from-home position with a company that values and fosters personal and professional growth
  • Passionate and intelligent colleagues who work hard and have a good time doing it
  • Rotating 4-Day work week
  • Paid company-wide week off at the end of each year
  • Flexible Vacation policy
  • Awesome company swag
  • Home office buildout allowance
  • Full medical, dental, and vision benefits for US Based Employees
  • Full short-term disability and life benefits; available long-term disability
  • In-person Annual Gatherings. Last time we all spent a week on a beach in Cabo