Director Digital Marketing

at Adecco USA
Location Torrance, CA
Date Posted February 25, 2021
Category Default
Job Type Full-time

Description

Digital Marketing Manager
Torrance, CA (100% Remote for now)
 **Local candidates ONLY
This position is responsible for creating, managing, planning, implementing, and managing the digital marketing campaigns for company (food production)

  • Work with 3 rd party agency on SNS channels - Facebook, Instagram, Pinterest, Youtube, Twitter to create videos and manage influencer campaigns
  • Maintain and update 3 company websites including providing support to creation and development of new website
  • Plan and implements digital marketing advertising campaigns (shopping, text, display) for all brands and products - strategies, plans, and objectives.
  • Must have experience developing and optimizing paid search and shopping advertising campaigns
  • Manage D2C channels - customer orders.
  • Prepares marketing reports by collecting, analyzing, and summarizing D2C customer information.
  • Attends and exhibits at trade / consumer shows as needed.
  • Monitors monthly marketing budget, track expenditure levels, understanding P&Ls.
  • Coordinates and lead new product development, including data analysis, staying ahead of market trends, and ensuring timelines/key dates are met.
  • Responsible for digital marketing initiatives across different sites associated with the brand; oversee digital marketing activities.
  • Manage and coordinate production for digital creative assets.
  • Work directly with PR and ad agencies to ensure effective digital communication to the consumer is aligned with organization's message.
  • Develops recaps of marketing initiatives so that marketing can leverage best-in-class implementation practices.
    Connect with customers by driving best-in-class content across multiple digital touchpoints, including newsletter, blog, email, but not limited to
  •  
    Requirements:

  • Bachelor's Degree (B.A. or B.S.) from four-year College or University in Marketing, Computer Science, E-comm or related
  • 8+ years' experience in digital marketing
  • Recent industry experience in Entertainment, Food Production or Food advertising
  • Knowledge of FDA and USDA regulations
  • Understanding of SPO
  • Ability to travel 25% to trade shows in a normal year  - Domestic travels
  •  

    Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please

    The Company will consider qualified applicants with arrest and conviction records