Digital Marketing Manager
Torrance, CA (100% Remote for now)
**Local candidates ONLY
This position is responsible for creating, managing, planning, implementing, and managing the digital marketing campaigns for company (food production)
Work with 3 rd party agency on SNS channels - Facebook, Instagram, Pinterest, Youtube, Twitter to create videos and manage influencer campaigns
Maintain and update 3 company websites including providing support to creation and development of new website
Plan and implements digital marketing advertising campaigns (shopping, text, display) for all brands and products - strategies, plans, and objectives.
Must have experience developing and optimizing paid search and shopping advertising campaigns
Manage D2C channels - customer orders.
Prepares marketing reports by collecting, analyzing, and summarizing D2C customer information.
Attends and exhibits at trade / consumer shows as needed.
Monitors monthly marketing budget, track expenditure levels, understanding P&Ls.
Coordinates and lead new product development, including data analysis, staying ahead of market trends, and ensuring timelines/key dates are met.
Responsible for digital marketing initiatives across different sites associated with the brand; oversee digital marketing activities.
Manage and coordinate production for digital creative assets.
Work directly with PR and ad agencies to ensure effective digital communication to the consumer is aligned with organization's message.
Develops recaps of marketing initiatives so that marketing can leverage best-in-class implementation practices.
Connect with customers by driving best-in-class content across multiple digital touchpoints, including newsletter, blog, email, but not limited to
Requirements:
Bachelor's Degree (B.A. or B.S.) from four-year College or University in Marketing, Computer Science, E-comm or related
8+ years' experience in digital marketing
Recent industry experience in Entertainment, Food Production or Food advertising
Knowledge of FDA and USDA regulations
Understanding of SPO
Ability to travel 25% to trade shows in a normal year - Domestic travels
Equal Opportunity Employer/Veterans/Disabled
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The Company will consider qualified applicants with arrest and conviction records