Director, Digital Marketing

at Sears Holdings Corp.
Location Hoffman Estates, IL
Date Posted February 5, 2021
Category Default
Job Type Full-time

Description

Looking for a highly motivated and passionate digital professional with a record of managing and growing profitable digital marketing channels. Position scope includes leading the development of paid marketing strategies for a website that is a blend of classic ecommerce and marketplace set to grow +50% Year-over-year through investment in paid channels. Candidate must possess the skills to direct outside vendor partners and/or lead an internal team. Ideal candidate has a proven 3-5 year track record of success in growing digital channels & marketplace. Candidate must have experience with SEM, PLA, Affiliates, Retargeting, and promotional e-commerce strategies.

The Director of Digital Marketing is responsible for driving success through digital multi-channel paid marketing channels.

Job Duties/Responsibilities:

  • Owns and manages a portfolio of digital marekting channels & promotions, including strategy, projected ROI, and delivery of programs
  • Plans & executes digital promotional programs, provides strategic direction, optimizes user centered product quality, and improves operational effectiveness.
  • Manages vendor funded digital programs & initiatives. Coordinates with merchants for new and on-going digital programs.
  • Works with the Creative Director and the Director of owned channels to optimize all marketing lever that drive ROAS.
  • Leads functional and cross-functional teams in defining, implementing and supporting key online, mobile & social marketing strategies and product initiatives.
  • Manages the paid media agency to optimize and automate investment in paid channels.
  • Manages the social media agency to develop effective moderation planning, eco-system development and editorial calendars.
  • Collaborates with finance and analytics to ensure profitable return on investment.
  • Media, Media Services, etc.) to synthesize BU goals into digital marketing roadmaps.
  • Works with technical architects, interactive designers, agencies and internal partners to implement and market integrated multi- channel initiatives.
  • Analyzes markets, consumers, competitors, internal product trends, and technology trends, along with revenue patterns of products. Uses market research to anticipate market trends and translate customer attitudes into new directions. Stays on top of all data sources for the digital retail category, competitive and customer information.
  • Monitors development process. Manages scope changes. Communicates project direction, approach, priorities, events and status to all project resources and business sponsors. Provides project updates, analysis, and recaps to senior management

Job Requirements:

  • Experience managing and executing digital marketing channels including paid search, paid social, affiliates, and retargeting.
  • Experience developing and launching digital marekting multi-channel strategy to drive traffic to a .com site.
  • Experience working with cross-functional teams to define, implement and support key marketing & technology strategies and product initiatives
  • Experience executing projects with aggressive timelines; laying out and executing on a project roadmap / strategy
  • Experience working with cross-functional teams to define, implement and support key marketing & technology strategies and product initiatives
  • Experience executing projects with aggressive timelines; laying out and executing on a project roadmap / strategy
  • Familiarity with Web Based / eCommerce and social media technologies
  • Effective oral and written communication
  • Project Management / Program Management

Preferred Skills:

  • Works effectively in a team environment
  • Demonstrated ability to meet deadlines while maintaining quality of work
  • Strong knowledge of key systems like Google, Bing, and SlickDeals
  • Practical problem-solving skills
  • Direct experience with serving customers (internal and external)
  • Strong leadership skills
  • Strong analytical skills

Education Experience: Bachelor's Level Degree
Years of Related Experience: 3-4 Years
Travel Requirements: None
Age Requirement: 18+

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