Director, Digital Marketing

at Snowflake, Inc
Published December 23, 2023
Location San Mateo, CA
Category Default  
Job Type Full-time  


Build the future of data. Join the Snowflake team.

Snowflake started with a clear vision: develop a cloud data platform that is effective, affordable, and accessible to all data users. Snowflake developed an innovative new product with a built-for-the-cloud architecture that combines the power of data warehousing, the flexibility of big data platforms, and the elasticity of the cloud at a fraction of the cost of traditional solutions. We are now a global, world-class organization with offices in more than a dozen countries and serving many more.

Snowflake is growing fast and we’re searching for a data driven individual to join our team as the Director of Digital Marketing. In this role, you will be responsible for leading a team of 10 exceptional digital marketers focused on digital initiatives aligned to Snowflake’s core business initiatives.


  • Lead a team of 10 digital marketers specialized across channels including a mix of social, display, SEO/SEM to drive contact acquisition, lead generation, and awareness.
  • Be responsible for executing on existing initiatives while innovating across channels and tactics to align to global business priorities and campaigns.
  • Plan and manage budget for all of digital marketing including granular ROI reporting and insights.
  • Measure, analyze and report performance for all digital marketing campaigns and channels using data to drive improvement and increase conversion rates.
  • Engage with and leverage the marketing intelligence team to build and refine reporting dashboards and visualizations for the digital team as well as other internal stakeholders
  • Review new technologies and make recommendations to keep Snowflake at the forefront of innovation and best practices.
  • Work with marketing peers to ensure content development is conducive to online acquisition of targeted personas.


  • 8+ Years of experience in B2B digital marketing with a focus on performance marketing, targeted demand generation, and data-driven insights.
  • Exceptional communication and interpersonal skills, with the ability to build effective, cross-functional and global relationships.
  • Experience working directly with marketing ops and web team to ensure best-possible performance and conversion.
  • Ability to skillfully and confidently grow the digital function to support company revenue and growth targets Extensive experience with digital media planning and buying including use of programmatic buying and direct buying through LinkedIn, Google Adwords, Bing, Google Display, Facebook, and other display networks
  • Experience and relationships managing key vendors

The following represents the expected range of compensation for this role:

  • The estimated base salary range for this role is $187,000 - $278,200.
  • Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?