Director, Digital Marketing

at NBCUniversal
Published December 12, 2023
Location Universal City, CA
Category Default  
Job Type Full-time  


NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group,

world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact ( .

The Digital Marketing group is under the umbrella of Focus Features mktg.  The department is responsible for creating and maintaining an online presence for all theatrical releases across the internet, mobile devices and emerging platforms, and is often the arena in which movies are initially introduced to the marketplace.  This includes the official websites, online banners and rich media, co-branded websites, digital content, and promotions. The team is also responsible for experiential activations, digital partnerships, influencer collaborations, and keeping the company apprised of new and trending content types.

The Director of Digital Marketing will oversee the creative executions for upcoming campaigns and the coordination and trafficking of material with creative vendors and throughout multiple divisions and departments. Exceptional communication skills both one-on-one and across all levels of management are crucial.   Individuals must be able to handle multiple responsibilities, and to efficiently juggle a workload in the face of shifting priorities and deadlines.  On a daily basis, the position requires someone that can take initiative with minimal direction, has the ability to seek out information from appropriate sources and has exceptional follow-through. Attention to detail is extremely important. Additionally, the Director will have the professionalism and public speaking experience needed to regularly present campaign work to our filmmakers.

Individuals in this job must possess solid computer, writing, and creative skills.  Experience with producing websites, display and social media creative advertising units, custom interactive features, games and mobile extensions is also necessary.  Familiarity with different programming formats – flash, HTML, CSS, unity, etc. – is desired and expertise in the specificities of each social platform and the type of content and audiences unique to each is key. Experience leading experiential activations (AR/VR lenses, pop up events, etc.) is preferred.

Familiarity with basic video post-production is extremely useful as you will be overseeing custom video production for web use.

The position reports to the Vice President, Digital Marketing.

Essential Responsibilities:

  • Manage all creative materials for theatrical campaigns. This person will be required to be knowledgeable on all theatrical and internet projects in production as relates to our mktg efforts

  • Develop website, social and digital creative ad strategy, select vendors and oversee interactive feature development

  • Lead ideation and production of experiential events and activations

  • Work with Digital Manager and Digital Coordinator to implement creative campaigns for assigned films

  • Review integrated and custom media programs and provide direction and creative assets for these initiatives

  • Oversee mobile websites and creative strategies for maximizing promotion and exposure on Android, iPhone, Tablet and other emerging devices

  • Work with other members of the Digital Marketing team in ensuring we’re all working towards a common goal and to bridge work-gaps in the department when necessary

  • Experience with public speaking and presenting campaign work to filmmakers, executives, and talent.

  • Make competent creative decisions; double-check all work for factual or grammatical errors

  • Be self-reliant and able to implement and manage tasks independently

  • Interact with vendors to handle budgets, track creative approvals, and to independently handle day-to-day requests

  • Manage updates on with oversight of editorial content calendar

Basic Qualifications:

  • At least 6 years of experience in the entertainment industry, specifically in digital marketing

  • Demonstrated experience in project and people management

  • Demonstrated experience leading film digital marketing campaigns

  • Working knowledge of Microsoft-based software: Outlook, Word, Excel, and Powerpoint

  • Working knowledge of Photoshop

Eligibility Requirements:

  • Interested candidates must submit a resume/CV online to be considered

  • Must be willing submit to a background investigation

  • Must have unrestricted work authorization to work in the United States

  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Desired Characteristics:

  • 4 year college degree in marketing or related field is preferred but not required

  • Experience in creative editorial a plus

  • Strong written and communication skills

  • Excellent computer skills

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $100,000-$120,000; bonus eligible, not long-term incentive eligible.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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