Director, Digital Marketing

at Medifast, Inc
Published October 25, 2023
Location Baltimore, MD
Category Default  
Job Type Full-time  


About this Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Overview Of Position

The person in this role will establish a digital marketing center of excellence. Responsible for digital marketing strategy, implementation, and optimization across corporate and consumer brands. Inclusive of social media strategy and management, social community management, paid digital, lead generation, email marketing, and consumer and corporate owned website content management.

Job Responsibilities

  • Develop and execute annual digital marketing plans in partnership with marketing leaders, driving goal setting, strategies, and tactics required to deliver on company and brand business objectives.
  • Work with 3rd party partners (e.g. Google, social platforms Facebook, Twitter, Salesforce, etc) to identify growth and enhancement opportunities.
  • Create and execute compelling, impactful programs that drive awareness, consideration, leads, conversion and loyalty among existing Clients and Coaches.
  • Drive accountability for performance of digital agencies (creative and media) and consultants.
  • Responsible for social media strategy development, roll out of program elements and execution, content calendar development, content production, determining paid support, analytics and optimization and other related tasks.
  • Responsible for digital marketing strategy development and execution, performance measurement and optimization.
  • Work with data marketing and analytics team to measure, monitor, optimize and report on all digital marketing efforts, deriving insights that lead to actionable outcomes.
  • Overall responsibility for optimization strategy of both the corporate (Medifast Inc.) and consumer ( brand websites collaborating with business owners who are responsible for content.
  • Build and mentor an exceptional in-house team and partner with internal creative resources and external partners to accomplish strategic objectives.
  • Develop strong working relationships with cross-functional leaders.
  • Build and manage budget for all digital marketing related activities.


3 direct reports in the short term, with the expectation of building out a team to support the needs of the business including technical talent in email marketing and website design.

Knowledge, Education, Skills & Abilities

  • 15+ years of experience in developing and implementing digital marketing strategies
  • 7+ years team leadership experience
  • In depth knowledge of digital marketing channels, paid digital media, social media, SEM/SEO, Google analytics and CRM software
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Your values align with ours: Integrity, Accountability, Courage, Empowerment, Partnership, Diversity, Teaming
  • Bachelor’s Degree


  • Strategy AND execution: combining leadership and strategic vision with an operational understanding of what needs to be done and the willingness to do it
  • Practical experience: demonstrate deep knowledge of performance-based digital marketing strategies.
  • Insights driven: passion for mining data and continually improving digital marketing through insights.
  • Entrepreneurial: ready to evolve digital marketing within the organization, continuously innovating to achieve strong results.
  • Proven success creating and executing effective digital marketing strategies, with the ability to communicate that vision in a pragmatic way using benchmarking and key metrics.
  • Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.
  • Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environment
  • Entrepreneurial spirit.
  • Insatiable sense of curiosity.
  • Solutions orientation.
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Passionate about delivering brand growth and driving the company’s mission.
  • Core values align with ours: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity

At Medifast, Relationships Are At The Center Of What We Do!

We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren’t just words on a page – they are celebrated as a core part of the company’s philosophy.

We Lead By…

Mastering Relationships: We build trust, promote collaboration and we are reliable.

Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.

Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.

Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

More About Medifast

About Medifast:
Medifast (NYSE: MED) is the health and wellness company known for its habit-based and Coach-guided lifestyle solution OPTAVIA, which provides people with a simple, yet comprehensive approach to help them achieve lasting optimal health and wellbeing. OPTAVIA offers clinically proven plans, scientifically developed products and a framework for habit creation reinforced by independent Coaches and Community support. As a physician-founded company with a 40+ year history, Medifast is a leader in the U.S. weight management industry. The company continues to innovate and build upon its scientific and clinical heritage to deliver on its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time. Medifast was recognized in 2023 by Financial Times as one of The Americas’ Fastest Growing Companies and in 2022 as one of America's Best Mid-Sized Companies by Forbes. For more information, visit and and follow @Medifast on Twitter.

Thank you for taking the time to learn more about Medifast.