Director, Digital Acquisition & Marketing

at Barnes & Noble Education
Location New York, NY
Date Posted July 16, 2020
Category Default
Job Type Full-time


JOB TITLE: Director Digital Acquisition & Marketing, Barnes & Noble Education Digital Student Solutions

REPORTS TO: Vice President, Marketing, Operations and Administration for Digital Student Solutions


BNED Digital Student Solutions is currently seeking an energetic, highly-motivated and performance-oriented digital marketing professional to lead acquisition efforts across our performance media channels to join us as a Director of Digital Acquisition and Marketing.

This individual will own the growth of DSS’ customer base through online marketing channels and will oversee the development and execution of comprehensive marketing plans including, SEM, display advertising, digital audio and video, affiliate, programmatic, paid social, and retargeting to effectively and efficiently drive traffic and acquisitions for our subscription business. SEO knowledge and experience a plus. In this role, you will be responsible for B2C customer acquisition, cross-channel integrated campaigns with revenue generating responsibilities.

This position is well suited for an accomplished digital media data-driven expert who wants to hone their craft through applying their expertise to subscription economics, generating revenues all while partnering with fellow marketers, product managers and technology teams.