|November 27, 2023
The Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Guides the development, curation, and deployment of compelling content to attract, engage, and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance.
PRIMARY FUNCTION includes the following, other duties may be assigned.
To perform this job successfully, an individual must be able to perform each primary function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
•Characteristics to be effective:
- A keen understanding of how marketing influences organizational goals.
- The ability to craft compelling content for websites and other platforms.
- Proficiency in optimizing visuals for digital use.
- Commitment to providing precise ROI reports to showcase campaign efficacy.
•Strategic Planning: Spearhead digital marketing campaigns, incorporating web, SEO/SEM, email, social media, and display advertising.
•Social Media Mastery: Design, build, and sustain our brand's presence across all digital platforms, ensuring consistent engagement and growth. •Responsible for on-site activation of digital and social activity, including social stations, filming, and photography.
•Performance Analysis: Evaluate the effectiveness of all digital campaigns, providing regular reports on ROI and KPIs. •Promotes all MorseLife's service lines through daily client interactions.
•Trend Identification: Stay ahead by recognizing digital trends and insights, optimizing resources and campaign performance based on these findings.
•Innovative Thinking: Propose and implement creative growth strategies that resonate with our target audience.
•Experimentation: Plan and execute measurable experiments and conversion tests to refine our strategies and approach.
•User Experience: Collaborate with complete Digital Marketing team under the guidance of the Director of BI, AI, & Development to design landing pages and enhance the user's digital journey.
EDUCATION and/or EXPERIENCE
•BS/MS in marketing or a related discipline.
•Proven experience in digital marketing with a focus on SEO/SEM, marketing strategies, email campaigns, and social media strategy.
•Expertise in devising campaigns that captivate, educate, and drive action.
•Proficiency in optimizing landing pages and user funnels.
•Hands-on experience with A/B testing and multivariate experiments.
•In-depth knowledge of website analytics tools such as Google Analytics.
•Familiarity with ad serving tools and Google AdWords campaigns.
•A strong analytical mindset coupled with data-driven decision-making capabilities.
•Continual awareness of the latest best practices in online marketing.