Digital Marketing Strategist

at The Cereal Lab
Published January 31, 2024
Location Atlanta, GA
Category Default  
Job Type Full-time  

Description

The Cereal Lab is seeking a Digital Marketing Strategist to join our highly creative and innovative team. As a Digital Marketing Strategist, you will be responsible for developing, implementing, and managing our digital marketing campaigns. From devising strategies to analyzing data, you will play a vital role in driving brand awareness and customer engagement. This is an exciting opportunity to shape the digital landscape for one of the leading companies in the cereal industry.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness and customer acquisition
  • Utilize digital channels such as social media, search engine optimization (SEO), content marketing, and email campaigns to reach target audiences and maximize ROI
  • Create engaging and conversion-driven content across various digital platforms
  • Analyze market trends and consumer insights to optimize digital campaigns and enhance user experience
  • Collaborate with internal teams to ensure consistency of brand messaging and visual identity
  • Monitor and evaluate the performance of digital marketing efforts using analytics tools
  • Stay up-to-date with emerging digital trends and technologies, making recommendations for continuous improvement

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience as a Digital Marketing Strategist or similar role
  • Strong understanding of digital marketing principles and best practices
  • Proficient in digital marketing tools such as Google Analytics, AdWords, and CRM systems
  • Exceptional analytical and problem-solving skills
  • Excellent written and verbal communication abilities
  • Ability to multi-task and work under tight deadlines
  • Creative mindset with a passion for staying ahead in the ever-evolving digital landscape

Benefits

  • Work From Home
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Retirement Plan (401k, IRA)
  • Health Care Plan (Medical, Dental & Vision)
  • Family Leave (Maternity, Paternity)