Digital Marketing Strategist
Published | January 31, 2024 |
Location | Atlanta, GA |
Category | Default |
Job Type | Full-time |
Description
The Cereal Lab is seeking a Digital Marketing Strategist to join our highly creative and innovative team. As a Digital Marketing Strategist, you will be responsible for developing, implementing, and managing our digital marketing campaigns. From devising strategies to analyzing data, you will play a vital role in driving brand awareness and customer engagement. This is an exciting opportunity to shape the digital landscape for one of the leading companies in the cereal industry.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness and customer acquisition
- Utilize digital channels such as social media, search engine optimization (SEO), content marketing, and email campaigns to reach target audiences and maximize ROI
- Create engaging and conversion-driven content across various digital platforms
- Analyze market trends and consumer insights to optimize digital campaigns and enhance user experience
- Collaborate with internal teams to ensure consistency of brand messaging and visual identity
- Monitor and evaluate the performance of digital marketing efforts using analytics tools
- Stay up-to-date with emerging digital trends and technologies, making recommendations for continuous improvement
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience as a Digital Marketing Strategist or similar role
- Strong understanding of digital marketing principles and best practices
- Proficient in digital marketing tools such as Google Analytics, AdWords, and CRM systems
- Exceptional analytical and problem-solving skills
- Excellent written and verbal communication abilities
- Ability to multi-task and work under tight deadlines
- Creative mindset with a passion for staying ahead in the ever-evolving digital landscape
Benefits
- Work From Home
- Paid Time Off (Vacation, Sick & Public Holidays)
- Life Insurance (Basic, Voluntary & AD&D)
- Retirement Plan (401k, IRA)
- Health Care Plan (Medical, Dental & Vision)
- Family Leave (Maternity, Paternity)