Digital Marketing Strategist

at Safetec of America, Inc
Published December 25, 2023
Location Buffalo, NY
Category Default  
Job Type Full-time  


Safetec of America, Inc. has been your trusted source for infection control, first aid, and compliance products for over 30 years. We are a fast-growing OTC pharmaceutical company located in Buffalo, NY. We are a family-owned, local business with a reputation for retaining employees because we treat them like family.

Come work for a company that is diverse, a WNY Best Place to Work, and is recognized for excellence in manufacturing!


  • Content Creation:
    • Write and schedule engaging blog posts that align with the company's marketing strategy.
    • Collaborate with the marketing team to ensure consistent messaging across all digital platforms.
  • Website Management:
    • Update and maintain the company website, ensuring content is current, accurate, and aligned with brand guidelines.
    • Utilize WordPress to edit pages on the backend, add new employees, and manage other website content.
  • HubSpot Management:
    • Manage and segment HubSpot lists for targeted and effective marketing campaigns.
    • Schedule and optimize email campaigns using HubSpot to reach and engage the target audience.
    • Track and report the effectiveness of e-blasts and online campaigns
    • Manage behaviors, triggers & alerts through HubSpot.
  • SEO Optimization:
    • Implement and optimize SEO strategies to improve search engine rankings and drive organic traffic.
    • Stay updated on SEO best practices and industry trends to enhance the company's online visibility.
    • Familiarity with Yoast SEO is helpful.
  • Research and Analytics:
    • Conduct thorough research on products, market trends, and potential leads to inform marketing strategies.
    • Utilize data analytics tools to analyze performance metrics from Thomas Net, Google, HubSpot, Tradeshows, and the company website.
  • Other Duties:
    • Suggest different marketing techniques to produce qualified leads for the sales team.
    • Develop strategic CTAs for seamless customer experience and to generate new leads.
    • Collaborate with the Marketing Team to manage content sharing for social media (website, YouTube, LinkedIn, Facebook)

Qualification/Background Requirements:

  • Bachelors in Marketing, Communications, Digital Media, or related field.
  • 3-5 years of in-house digital experience.
  • Working in a team/collaborative-oriented experience.
  • Proven experience in digital marketing, including content creation, SEO, and email marketing.
  • Proficiency in WordPress, HubSpot, and data analytics tools
  • Ability to work collaboratively in a team environment.
  • A passion for staying abreast of industry trends and digital marketing innovations.
  • B2B experience is a plus.

If you have the ambition and drive to take on new challenges apply today!