Digital Marketing Strategist

at Marvin
Published December 15, 2023
Location Saint Paul, MN
Category Default  
Job Type Full-time  

Description

Description

The Digital Marketing Strategist will be responsible for developing and executing digital marketing strategies, analyzing user, website, and channel data, and measuring the effectiveness of digital initiatives. The ideal candidate should have a solid understanding of digital marketing channels and tactics such as SEO, SEM, paid channels, email marketing, web analytics, and content creation.

Highlights of your role

  • Partner with cross-functional teams to define digital customer journeys and create necessary assets (landing page content, forms, etc.) to meet their goals.

  • Recommend and oversee website and campaign optimizations across audiences, media mix, content, and other factors based on interpretation of data and analytics.

  • Serve as the primary point of contact between internal stakeholders and digital team, influencing stakeholders by providing data-driven recommendations and insights.

  • Consult and deliver recommendations for website architecture, onsite and offsite optimization, local marketing, PPC, content creation and paid media.

  • Spearhead digital problem-solving initiatives, including identifying issues with underperforming digital marketing strategies and website content, evaluating options, and implementing effective solutions.

  • Partner with the Marketing Analytics Manager to leverage analytics data in identifying areas for innovation and optimization.

  • Create and deliver digital recommendations and presentations to educate internal stakeholders on ‘the why’ behind digital optimization opportunities and best practices.

  • Contribute to the development of reporting benchmarks and dashboards, evaluating digital performance against key performance indicators (KPIs), and deriving actionable insights.

  • Educate internal partners on current state of digital marketing and ensure all are unified on solutions, strategy, and messaging.

  • Challenge the status quo when necessary and influence innovation and investment in emerging digital capabilities that will position Marvin as a market leader.

  • Strong leadership and consensus-building skills, coupled with a commitment to ongoing personal and professional development.

You're a good fit if you have:

  • 3+ years in SEO/Internet Marketing/Content Marketing/Digital Marketing.

  • 1-2 years of experience with Search and SEM.

  • Undergraduate degree in marketing, analytics, or related field.Experience in working with technical team members (i.e. product owners and developers) to execute

  • Working knowledge of the entire marketing funnel and how owned and paid digital tactics work together.

  • Skilled in using, reading, and analyzing information in Google Analytics, Google Search Console, Screaming Frog, and AdWords.

  • Strong leadership and consensus-building skills, coupled with a commitment to ongoing personal and professional development.

  • Demonstrates a curiosity for, and an ability to, rapidly learn new concepts and acquire new skills. Demonstrated experience in developing and leading data-driven, strategic marketing plans that can be translated into actionable marketing plans that produce measurable results.

  • Experience in working with technical team members (i.e. product owners and developers) to execute web projects and campaigns.

Your opportunity for better living

At Marvin, we’re driven to imagine and create better ways of living. And that goes beyond our customers, to our communities and the colleagues beside us every day. We offer competitive compensation, an extensive benefits package that includes health insurance on day one of employment, paid time off and paid holidays, and a 401K retirement savings match.

We also support your overall wellness in other meaningful ways, including your own company-funded well-being account that can be used for anything from travel to a day at the spa, gym memberships or fun experiences with family and friends. You will be rewarded through our profit-sharing program, which recognizes the important role all employees play in making Marvin a success year, after year.

As a premier company with locations across North America, Marvin’s portfolio also includes three additional premium brands: Infinity Replacement Windows, TruStile Doors, and Marvin Coastline. Together, we share one purpose and live our values. Our culture is built on generations of doing the right thing and putting our people first. Join us, and experience better living at Marvin.

Marvin is an Equal Opportunity Employer

This job posting is not designed to include or contain a comprehensive listing of the activities, duties, or responsibilities of the employee. Marvin will make a reasonable accommodation for individuals with a mental or physical disability to apply for jobs and to perform the essential functions of the position unless it would cause an undue hardship. Any offer of employment is contingent on satisfactory completion of a drug screen to company standards.

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