Digital Marketing Strategist

at Nesco Resource
Published July 15, 2023
Location Pittsburgh, PA
Category Default  
Job Type Full-time  


Nesco Resource is seeking a Digital Marketing Strategist in downtown Pittsburgh near the Cultural District. We are looking for an energetic self-starter with a positive attitude. You will excel in a busy environment and can multi task easily. The ideal candidate will have 3 years of digital marketing experience with a high aptitude and interest in technology. You will report to the design and marketing manager. Essential Duties: Serves as a key player in the research and development of new digital marketing products and the technology needed to support them. Maintains strong knowledge of business structure, technology infrastructure platforms, existing technologies, business applications, and future technologies to effectively facilitate collaboration within each department. Collaborates with sales and marketing project leads to carry out responsibilities associated with the development of digital marketing products. Assist with the development and execution of Alpha Graphics marketing strategy and contribute to lead generation efforts. Provides proactive communication to all parties involved in the project through each projects lifecycle. Manages project timelines and budgets. Develops support materials to assist with sales process. Oversees management of resource files and ensures proper archiving. Develops and executes marketing strategies for SEO,SEM,social web, and email marketing campaigns. Monitors, analyzes, and reports on campaign performance. Develops content written and graphic for social media, web, and video channels. Qualifications: Bachelors degree in marketing, advertising, or related field. Proven work experience as a digital marketing strategist or digital marketing manager. Experience with SEO/SEM and CRM software. Experience implementing and optimizng Google ADwords campaigns. Solid knowledge of web analytics tools like Google Analytics. Hands on experience with online marketing tools and practices. Hands on experiecne with web design and HTML. Excellent verbal and written communication skills. Strong analytical and project management skills. Other duties as assigned. Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender i dentity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities. COM527