Digital Marketing Strategist

at Shake Shack
Published July 12, 2023
Location New York, NY
Category Default  
Job Type Full-time  


Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you're looking for a deeply fulfilling, financially rewarding, and really fun career, you're in the right place.


The Digital Marketing Strategist will play a key role in developing and scaling Shake Shack's rapidly growing digital marketing program. You are naturally curious and eager to uncover meaningful insights using all available tools/data sets to drive the business forward. This role will be tasked with scrutinizing media performance daily to drive efficient customer acquisition and increasing customer LTV using tactics such as customer journey marketing, advance targeting, and real time data.


  • Manage and optimize paid marketing campaigns across digital platforms including but not limited to Paid Social, Search, App Stores, Video, Display, Programmatic, Affiliate, OTT/CTV, and other digital channels
  • Key day-to-day point of contact for digital agencies and partners that manage Shake Shack's media execution, attribution, and location listings
  • Successfully maintain agendas and workstreams to accomplish business goals and ensure campaign success
  • Partner closely with the Digital Marketing Analyst and other analytics functions to manage the requirements of reporting dashboards to generate actionable insights and apply these insights to marketing campaigns
  • Ensure marketing efforts are tracking back to goals using core KPIs including ROAS, CPA, Cost Per Install, and engagement metrics
  • Familiarity with both online and app acquisition measurement and KPIs is essential
  • Use dashboards and other reporting sources to proactively analyze performance trends to identify, communicate, and capitalize on digital marketing performance opportunities across platforms, audiences, creative, and technologies.
  • Work with the design and copy teams to concept and brief in new ad concepts that satisfy brand objectives and meet our established performance goals
  • Develop and oversee creative measurement and reporting to build best-in-class creative framework
  • Develop testing plans (creative, segment/audience, bidding, etc.) to maximize media investment value and traffic; share insights with Marketing team to strategize and determine product changes
  • Partner closely with cross-functional teams including Brand and Customer Insights to execute full-funnel digital campaigns in support of awareness, consideration, and purchase KPIs
  • Maintain strong knowledge of digital advertising and competitive trends
  • Oversee invoicing process and reconciliation with external media partners/agencies and accounting teams (familiarity with Workday procurement is a plus)


  • 2+ years' experience in digital/growth marketing or demand generation
  • Previous Experience in Performance / Growth Marketing at a DTC or QSR/Hospitality brand preferred
  • Working knowledge and mastery of digital campaigns, management, bidding and targeting strategies and optimization techniques
  • Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance
  • Deep familiarity with ROAS, CPA, CPC, CPM, and LTV
  • Experience gathering qualitative and quantitative data and applying it to drive effective recommendations and decision making
  • Excellent interpersonal, oral, and written communication skills
  • Proven ability to successfully manage internal and external partner relationships
  • Proficient in Excel, experience with Google Analytics and Tableau are a plus

Pay Range - $69,215.00 - $88,265.00

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built...and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.