|Published||June 26, 2023|
Position Title: Digital Marketing Strategist
Department: EMS Marketing
Who You Are:
Searching for an exciting way to expand your digital marketing career? Look no further than EDDY's Digital Marketing Strategist role! Not only will you help make PPC, paid social & retargeting/display campaigns more effective for our partner schools, but also, you'll be charged with turning qualified leads into conversions by smartly managing and planning paid media. Plus, the workplace environment here is flexible and cooperative - making it a great fit all around- could this be you?
Here are the abilities that we seek out:
Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
Put different elements to the test - run trials on your ad creative, landing page designs, beta opportunities, new vendors, and other campaign elements to maximize results
Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
Manage relationships with multiple vendors, working closely to improve budget and performance
Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
Give clients a complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component's role in the big picture of their digital footprint
Who We Are:
EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts-we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.
EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2023 Great Place to Work . Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 425 members across the country.
What You Offer:
Educational Requirements and Background
Bachelor's Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required
1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns
Experience with paid search, paid social, display, or other digital media channels
Google Ads, Microsoft Ads, or related certification
Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
Google Analytics, Facebook Blueprint, or related certification
Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai
An understanding of the Higher Education and Post-Secondary Education sector
What We Offer:
Our Core Values:
We value the people we work with and genuinely enjoy the work we do together.
Working with Standards
We hold ourselves to high standards.
Driving Great Outcomes
We focus on achieving results and making a real impact.
Our Scholarship Administration Database, Unigo, helps students explore scholarship opportunities and offers a $10,000 yearly award to assist first-generation students in making their college aspirations come true.
Our Commitment to Advancement
At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.
Other advantages to working at EDDY include:
Medical, dental and vision coverage
Remote work or flexible schedules
Unlimited Paid Time Off (PTO)
Training and growth opportunities