Digital Marketing Strategist

at The Marvin Companies Inc
Published February 6, 2023
Location Eagan, MN
Category Default  
Job Type Full-time  


Highlights of your role

* Partner with go-to-market teams to develop comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, landing pages, etc.) with measurable objectives.
* Lead discussions on digital best practices, campaign planning and digital capabilities.
* Work with other Digital Strategy team partners to implement, track, measure, assess and optimize efforts at varying levels of the campaign and across channels based on target objectives.
* Collaborate with internal teams to help define lead generation journey and any assets needed (landing pages, forms, etc.) for campaign lead generation and reporting.
* Educate internal partners on current state of digital marketing. Must have the ability to explain complex digital marketing concepts in a manner that is appropriate for an individual's digital marketing expertise.
* Lead problem solving thinking, including identifying problems with underperforming digital marketing strategies, developing, and evaluating options, and implementing solutions.
* Assist in the development of reporting benchmarks and dashboards; Measure digital program performance against KPIs; draw insights and learnings from marketing effectiveness.
* Challenge the status quo when necessary and influence innovation and investment in emerging digital capabilities that will position Marvin as a market leader.

You're a good fit if you have

* 3-5 years' experience in online marketing and/or digital analytics, either in-house or at an agency.
* Undergraduate degree in marketing, analytics, or related field.
* Experience planning and managing strategic digital marketing initiatives.
* Gaining support for initiatives through influence and use of business rationale.
* Solid leadership and consensus building skills, with a willingness to continually embrace personal and professional development.

Your opportunity for better living

At Marvin, we're driven to imagine and create better ways of living. And that goes beyond our customers, to our communities and the colleagues beside us every day. We offer competitive compensation, an extensive benefits package that includes health insurance on day one of employment, paid time off and paid holidays, and a 401K retirement savings match.

We also support your overall wellness in other meaningful ways, including your own company-funded well-being account that can be used for anything from travel to a day at the spa, gym memberships or fun experiences with family and friends. You will be rewarded through our profit-sharing program, which recognizes the important role all employees play in making Marvin a success year, after year.

As a premier company with locations across North America, Marvin's portfolio also includes three additional premium brands: Infinity Replacement Windows, TruStile Doors, and Marvin Coastline. Together, we share one purpose and live our values. Our culture is built on generations of doing the right thing and putting our people first. Join us, and experience better living at Marvin.

This job posting is not designed to cover or contain a comprehensive listing of the activities, duties, or responsibilities of the employee. Accommodations may be made to enable an individual with a disability to perform the essential functions of the position. Any offer of employment is contingent on the completion of a background check and drug screen to company standards.