Digital Marketing Strategist

at J&L Marketing
Published November 2, 2022
Location Louisville, KY
Category Default  
Job Type Full-time  

Description

At J&L Marketing we create tools, digital campaigns and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google's Highest tier: Google Premier Status. This accomplishment is awarded to the top 3% of Ad Agencies in the country. We're looking for talented, motivated and highly collaborative individuals who can bring expertise and a forward-thinking approach to our team.

Our ideal Digital Marketing Strategist loves data and is able to analyze, innovate, improve and support our digital clients in a fast-paced environment. The Digital Marketing Strategist we hire must be organized, creative, forward-thinking, accurate and detail-oriented. The primary role of this position is product innovation and improvement.

Requirements

  • Lead our Digital Marketing Strategy in Google Paid Search, Display Advertising, Video and Social
  • Develop, execute and optimize digital marketing campaign from concept to launch
  • Elicit cooperation from a wide variety of sources, including upper management, IT and other teams for product innovation
  • Conduct in depth analysis of keywords as well as audiences that will improve results for all industries we serve
  • Vet new digital capabilities
  • Create and improve implementation documents
  • Assist Digital Marketing Team on improved reporting through Google Analytics and J&L's Reporting Dashboard

Qualifications

  • Bachelor's degree in Marketing, Advertising or related field is a plus
  • 3 to 5+ years of Google Ads
  • 3 to 5+ years of Google Analytics experience
  • 3 to 5+ years of Facebook advertising experience
  • Experience using Google Tag Manager or similar digital marketing platform
  • Google Ads Certification
  • Google Analytics Certification
  • Experience in a fast-paced, deadline-driven environment
  • Proven analytical and critical thinking skills

Benefits

  • Competitive Salary
  • Health, Dental, Vision, Disability, FSA and Company Paid Life Insurance
  • 401K
  • Vacation, PTO, Sick Time and Seven Observed Holidays
  • Fun and Professional Atmosphere

Job Type: Full-time

Pay: $60,000.00 - $100,000.00 per year