Digital Marketing Strategist

at Missouri State Job Bank
Published October 5, 2022
Location Kansas City, MO
Category Default  
Job Type Full-time  


Description Posting End Date: 09/14/2022 Job Band / Grade: SRPR.EX Number of Openings: 1 WHY WE'RE HIRING AND WHY WE NEED YOU Come join the Amazon Team at Hallmark! One of the fastest growing teams within Hallmark Cards, Inc. The Hallmark Amazon team, creates and brings to market products which allow our consumers to connect with their family and friends. We're looking for aDigital Marketing Strategistto contribute to the company's success at Amazon. This role will lead the marketing strategy and tactics to drive our Gift Presentation (Gift Wrap), Keepsake and Hallmark Ornaments, and Celebrations (Party) business on Amazon. WHO WE ARE We are consumer obsessed, developing products and marketing strategies inspired by consumer needs, and their online and offline shopping behaviors. What we do from concept to market helps create a unique experience and enables consumers to show the recipient how much they care while expressing their unique style. TheDigital marketing Strategistis one of the most critical positions on the Amazon team. The marketing plans -- specifically Amazon search -- drive the growth of Hallmark products on Amazon. As part of the Hallmark Amazon team, you will join a highly collaborative team, with a passion for charting new ground and driving growth for the company. WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE TheDigital Marketing Strategiston the Amazon team leads the formulation and implementation of digital marketing strategies on Amazon to drive sales of Hallmark Gift Presentation products, Ornaments, and Celebrations. You will be responsible for developing strategies to optimally market Hallmark products based on consumer insight and data. In this role you will develop marketing plans with cross-functional teams to bring together category strategies and tactics, business objectives, and consumer needs; then execute these plans and optimize them on a daily/weekly basis. BASIC QUALIFICATIONS The following is required to be considered for this role: Bachelor's Degree or 4 years of professional work experience At least 1 year of experience in digital product marketing preferably in an e-commerce environment Working knowledge of Amazon and Search Engine Marketing/Search Engine Optimization (SEM/SEO) strategies PREFERRED QUALIFICATIONS Your resume and application will stand out if you have: Bachelor's Degree in Marketing, Advertising, Finance, or related field 1-5 years of experience in digital product marketing preferably in the Amazon environment Proven work experience in digital marketing strategy Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform, and motivate customers to purchase Hallmark products online. Working knowledge of ad serving tools (e.g., DCM, DART, Atlas) Hands on experience with online marketing tools and practices, optimizing landing pages and user funnels. Prefer experience implementing and optimizing Amazon and Google AdWords campaigns. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Demonstrable experience with SEO/SEM and CRM software. Familiarity with web design and HTML. Experience with A/B and multivariate experiments Strong vendor management as well as cross-functional management experience ------------------- HALLMARK - Because Connecting With Each Other Has Never Been More Important For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with theHallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mo