Digital Marketing Strategist

at Environmental Air Systems LLC.
Published June 30, 2022
Location High Point, NC
Category Default  
Job Type Full-time  

Description

Are you a Digital Marketing Strategist looking for a great company? EAS is one of the leading industrial HVAC service and controls companies in the southeastern United States. We are growing rapidly and looking to add skilled Digital Marketing Strategist to our team.

We are seeking a motivated, experienced individual to join our organization as a Digital

Marketing Strategist. As part of our strategy team, you will work with Environmental Air

Systems Company leaders to ensure online campaigns, online content, and social media

collateral aligns with an overall digital brand strategy. As part of this role your responsibility will

be to ensure that our Brand Design attracts customers and builds both awareness and organic

engagement. You will collaborate with market researchers to present to leadership the existing

market conditions and make recommendations on how best to increase market share and seize

upon emerging digital opportunities. Our ideal candidate has a bachelor's degree in Marketing, Public Relations, or a relevant field, and experience with setting up, implementing, and

managing an overall company's digital marketing strategy.

Digital Marketing Strategist Duties and Responsibilities

  • Work with market researchers to form a high-level view of market topography and

possibilities, as well as present to executive leadership

  • Collaborate with content managers and content professionals to ensure all digital

content supports the overall strategy

  • Ensure all content adheres to search engine optimization (SEO) best practices
  • Make recommendations and present briefs regarding emerging opportunities and new

media platforms

  • Build, plan and implement the overall digital marketing strategy
  • Stay up to date with latest technology and best practices
  • Manage all digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company's social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Build an inbound marketing plan

Digital Marketing Strategist Requirements and Qualifications

  • Must have a Bachelor's degree in Marketing, Public Relations, or relevant field of study
  • Experience in a fast-paced business environment
  • Portfolio of successful projects
  • Excellent interpersonal and communication skills
  • Strong knowledge of digital markets and audiences
  • Extensive experience with digital marketing technologies, like SEO and Google analytics
  • Team player
  • Time-management skills
  • Great interpersonal and communication skills
  • Willing to travel up to 75%