Digital Marketing Strategist

at Franciscan Missionaries of Our Lady Health System
Location Baton Rouge, LA
Date Posted November 13, 2020
Category Default
Job Type Full-time


The DigitalĀ Marketing Strategist oversees communication needs for assigned product lines, directs all phases of print advertising by ensuring accurate product content and placement, and coordinates the production of collateral materials in an effort to develop quality publications. The Marketing Strategist ensures that graphic representations accurately reflect high quality standards, participates as a Marketing team member, establishes efficient job filing systems, and assists with video and film production. The Marketing Strategist will act in a supervisory role in the absence of the Director and also participates in hospital projects, develops effective working relationships with others, assists in developing marketing policies and procedures, and strives to promote personal performance quality in an effort toward promoting a positive hospital image.

Job Duties

  • Manages the production of work for digital projects and ensures work is continuing to flow in a timely manner through the department through weekly production meeting and interaction with team members
  • Provides recommendations for social and web strategies on system-level and market-level campaigns
  • Updates the external websites across FMOLHS
  • Develops content for social media channels
  • Supports in the management of social media channels by posting, responding to comments/reviews and analyzing engagement
  • Supports in the management of online provider and location listings
  • Supports in the development and analysis of reporting dashboards
  • Coordinates with digital media partnersĀ 
  • Ensures that all digital graphics accurately reflect high quality standards and maintain brand integrity
  • Serves as a liaison to departments within the ministries by attending meetings and aiding the development of digital marketing strategy and materials
  • Coordinates service delivery and provides overall digital marketing/communication support for assigned product lines and affiliates

Minimum Requirements & Education

3 years in a marketing or advertising agency setting

Bachelor's Degree