|Date Posted||November 13, 2020|
The Digital Marketing Strategist will ensure maximization of digital channels in support of achieving product goals and objectives.
The focus will be on:
- Communication of outcomes of product and brand meetings - including goals, objectives and campaign plans - to Digital & Social Marketing team (social media and email teams) and Web & Content Strategy team (web, mobile, content, and search teams).
- Ideation and coordination of web, mobile, email, social media, and search support of Business Unit goals and objectives.
- Leveraging analysis of web, mobile, email, social media, and search performance and channel expert input for future strategies and tactics.
- Leading select non-product campaign initiatives, including writing and presentation of campaign briefs and playbooks.