Digital Marketing Specialists

at smartech Inc.
Location Savage, MD
Date Posted November 10, 2021
Category Default
Job Type Full-time


Digital Marketing Specialist Job Description

Learn more About smartech Inc . please visit:

Smartech Inc seeking Digital Marketing Specialist, this specialist works for company in a variety of industries as a part of the marketing department, The Digital Marketing Specialist's role is to design, create, and deliver marketing programs to support expansion and growth the sales. Digital Marketing Specialists should compare company’s advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for company and help with research to ensure company offerings come close to ideal price points to offer value to potential customers but still let you enjoy a thriving business. Digital Marketing Specialists should keep an eye on data that shows changing trends in advertising consumption and ensure that potential customers and consumers view company’s ad projects and buy company products. Duties will often include the following:

  • Research advertising trends
  • Research competitors’ pricing and products
  • Decide on appropriate placement of ads
  • Determine what content will reach customers
  • Develop projects to create content
  • Publish digital marketing content online
  • Implement email marketing campaigns
  • Managing all digital promotion campaigns
  • Ads cost V.S sales analysis

Marketing Specialist skills and qualifications

A competitive Marketing Specialist will have certain skills and qualifications, including:

  • Excellent analytical skills
  • Good communication and interpersonal skills
  • Attention to detail for precise analysis of data
  • Critical thinking and problem-solving skills
  • Ability to work under pressure and motivation to succeed in a competitive environment
  • Ability to work with teams and collaborate
  • Excellent leadership and managerial skills
  • Time management and multitasking skills with the ability to prioritize tasks

Marketing Specialist education and training requirements

A Marketing Specialist should have a bachelor’s degree in journalism, marketing, communications or a related field. They should be proficient in Microsoft Office Suite, Adobe Creative Suite, content management software and customer relationship management. They should also have knowledge of HTML and CSS. A Marketing Specialist may have certifications from professional associations like the American Marketing Association, which has a Professional Certified Marketer designation

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