Job Title:  Digital Marketing Specialist

Summary:   The Digital Marketing Specialist will have a very dynamic and visible role within the organization. This role will be the go-to person for the implementation of all digital marketing tactics, including website updates, SEO/SEM, social media, video, email, webinars, digital display advertising, as well as being TeleSpecialists marketing analytics guru. This role will also champion marketing automation efforts for the department and help align the team on opportunities and next steps for developing qualified marketing leads. A lead generation mindset, coupled with the constant desire to improve campaigns, will make for a dynamic and successful candidate on the team.

Duties/Responsibilities:

·         Plan and execute all integrated digital marketing campaigns

·         Manage all paid search campaigns and optimization against them for maximum ROI    

·         Implement working knowledge of SEO and how to improve rankings

·         Design, build, implement and maintain cross-channel social media presence

·         Maintain website, utilizing WordPress and plugins

·         Utilize online analytics tools for reporting and derive insights for business improvement

·         Integrate all campaign tactics into CRM/marketing automation platform

·         Measure and report on marketing tactic performance and assess against goals and KPIs

·         Implement online video strategy and best practices

·         Strategize, execute, and measure A/B tests in a digital fashion throughout the sales funnel

·         Manage marketing databases

·         Prepare logistics and host company webinars given by internal medical staff

·         Collaborate with the Business Development and other internal teams on special projects