Digital Marketing Specialist
|Published||September 25, 2021|
Ref ID: 03200-0011978525
Classification: Digital Marketing Specialist
Robert Half Marketing and Creative have an immediate job opportunity in the marketing and creative industry for a Digital Marketing Coordinator with a company in the Charlotte, NC area. Our client is seeking a candidate who is passionate about telling stories through data and analyzing key insights that drive marketing performance. This is a great opportunity to join a collaborative and growing team!
- Proficient in Google ads and building successful digital marketing campaigns.
- Proficient in social media platforms (Facebook, Instagram, LinkedIn, YouTube, My Google Business, Yelp, etc.)
- Strong understanding of Google Analytics and Google PPC to build and re-target strategic campaigns.
- Ability to digitally segment and target markets using Google marketing campaigns / GPPC.
- Assist in the development and execution of social media content, including video across multiple brands.
- Thorough understanding of B2B and B2C marketing strategies.
- Ability to identify customers using targeting / re-targeting strategies.
- Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations to management based on analysis.
- Research digital/social marketing trends across a variety of platforms to stay current with the industry.
- Proofing marketing campaign content both digital and printed.
- Assists with outreach programs to include Lunch and Learns and Assisted Living Centers.