Ref ID: 03200-0011978525

Classification: Digital Marketing Specialist

Compensation: DOE

Robert Half Marketing and Creative have an immediate job opportunity in the marketing and creative industry for a Digital Marketing Coordinator with a company in the Charlotte, NC area. Our client is seeking a candidate who is passionate about telling stories through data and analyzing key insights that drive marketing performance. This is a great opportunity to join a collaborative and growing team!

• Proficient in Google ads and building successful digital marketing campaigns.
• Proficient in social media platforms (Facebook, Instagram, LinkedIn, YouTube, My Google Business, Yelp, etc.)
• Strong understanding of Google Analytics and Google PPC to build and re-target strategic campaigns.
• Ability to digitally segment and target markets using Google marketing campaigns / GPPC.
• Assist in the development and execution of social media content, including video across multiple brands.
• Thorough understanding of B2B and B2C marketing strategies.
• Ability to identify customers using targeting / re-targeting strategies.
• Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations to management based on analysis.
• Research digital/social marketing trends across a variety of platforms to stay current with the industry.
• Proofing marketing campaign content both digital and printed.
• Assists with outreach programs to include Lunch and Learns and Assisted Living Centers.