Digital Marketing Specialist

at Robert Half
Location Mooresville, NC
Date Posted September 25, 2021
Category Default
Job Type Contractor

Description

Ref ID: 03200-0011978525

Classification: Digital Marketing Specialist

Compensation: DOE

Robert Half Marketing and Creative have an immediate job opportunity in the marketing and creative industry for a Digital Marketing Coordinator with a company in the Charlotte, NC area. Our client is seeking a candidate who is passionate about telling stories through data and analyzing key insights that drive marketing performance. This is a great opportunity to join a collaborative and growing team!

  • Proficient in Google ads and building successful digital marketing campaigns.
  • Proficient in social media platforms (Facebook, Instagram, LinkedIn, YouTube, My Google Business, Yelp, etc.)
  • Strong understanding of Google Analytics and Google PPC to build and re-target strategic campaigns.
  • Ability to digitally segment and target markets using Google marketing campaigns / GPPC.
  • Assist in the development and execution of social media content, including video across multiple brands.
  • Thorough understanding of B2B and B2C marketing strategies.
  • Ability to identify customers using targeting / re-targeting strategies.
  • Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations to management based on analysis.
  • Research digital/social marketing trends across a variety of platforms to stay current with the industry.
  • Proofing marketing campaign content both digital and printed.
  • Assists with outreach programs to include Lunch and Learns and Assisted Living Centers.