WHAT YOU NEED:
• Thorough understanding of internet marketing and general marketing strategies
• Knowledge of social media ad platforms, Google Ads/Microsoft Bing, and WordPress
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing SEM campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent verbal and written communication skills
• Excellent interpersonal and managerial skills
• Strong organizational skills with superior attention to detail
• Ability to conduct and correctly interpret research and web analytics
• Ability to implement marketing plans
• Ability to multitask and meet deadlines
• Proficient with Microsoft Office Suite or related software
• Entrepreneurial spirit, self-sufficient, and a “can-do” attitude
• Outstanding data-driven decision-making skills; Results-driven; Superior attention to detail and accuracy, yet a pragmatic approach to acting on insights
• Strong bias for action and self-driven; tenacity in pursuit of goals; high level of energy and drive