Digital Marketing Specialist

at First Brands Group, LLC
Published August 3, 2021
Location McHenry, IL
Category Default  
Job Type Full-time  

Description

First Brands Group, LLC is the parent company of many of the automotive industry's most recognizable OEM and Aftermarket brands. First Brands Group is a privately held organization and leader in automotive repair and maintenance products. Headquartered in Cleveland, Ohio with operations found around the globe, we are a team of professionals dedicated to building enduring growth among all our customers with an unrelenting drive to exceed customer's expectations.

At First Brands Group, we have an immediate opening for a hard-working and self-motivated Digital Marketing Specialist in the Chicagoland area with occasional office days required in McHenry, IL.

This role directly supports the brand marketing and sale of multiple automotive products through daily management of all digital platforms. This role makes suggestions for developing, executing, and measuring a digital roadmap that delivers a world-class customer experience. Areas of focus include website development and management, email marketing campaign execution, eCommerce content, and advertising, SEO strategy and execution, and social media strategy and content.

Qualifications

  • Bachelor's degree in Digital Communications, Marketing, or Journalism. 3-5 years of experience with comprehensive digital strategy and execution.
  • Metrics- minded with demonstrated experience crafting compelling headlines and copy that has resulted in increased open and click-through rates
  • Experience with CMS and other publishing tools and experience with the range of software needed to produce a high-quality website.
  • Show proven success with multi-prong email marketing campaigns and SEO results.