Digital Marketing Specialist

at Robert Half
Published July 28, 2021
Location Canton, OH
Category Default  
Job Type Contractor  


Ref ID: 03340-0011809607

Classification: Digital Marketing Specialist

Compensation: DOE

The Creative Group (TCG) is working with a B2B client in need of a Digital Marketing Specialist to assist with lead generation and marketing tactics. This is a long-term, freelance need. Must be available to communicate and discuss updates during business hours.

Daily Responsibilities:

1. Lead Management:

  • Manage, nurture, and convert inbound leads into sales opportunities.
  • Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities.
  • Maintain well-organized, up-to-date, and accurate sales information and activity reports in the Salesforce CRM system.
  • Meet personal targets and work towards clients’ sales goals and profitability

2. Communication:

  • Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleague
  • Provide accurate and timely information as required to project managers, the delivery team and senior management
  • Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization

3. Product Knowledge:

  • Develop a strong knowledge of clients’ products and services in order to facilitate the sales process
  • Understand how the benefits of products and services can meet customer’s needs in various business verticals;