Digital Marketing Specialist

at Experis
Published July 24, 2021
Location Rancho Cordova, CA
Category Default  
Job Type Contractor  

Description

Greetings,

Experis, a Manpower Group company has an exciting contract opportunity for a Remote Digital Marketing Specialist. This position is a 4+ month contract for one of our key Insurance clients. They Committed to providing you with the best choices in eye doctors and eyeglasses, all while saving you hundreds!

Job Details:

Industry: Insurance

Job Role: Digital Marketing Specialist

Location: Remote

Duration: 4+ Months. (Possibility of extension)

Top Skills:

  • Bachelor's degree preferred (New Media, Visual Communications, Design, Marketing, Business) or equivalent education/training/experience
  • Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop
  • Minimum five to eight years professional experience in Digital Media production with some experience in Internet technologies, development and support

Job Description:

General Summary:

  • With minimal supervision, involved in strategies, solutions and execution to improve the usability, design, content and conversion rates of online and eCommerce assets.

Essential Functions:

  • Development and maintenance of Client Global web sites or applications
  • Develop front-end cutting-edge, fast-loading and standards compliant web design including graphics, HTML CSS and JavaScript/jQuery
  • Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc
  • Consult with market managers and business partners
  • Build prototypes that utilize UX design patterns
  • Research and apply new technologies and apply appropriately in web development projects
  • Ensure websites and applications are 508 compliant, including those outsources to vendors
  • Serve as the publisher of web portals, accountable for accurate content and language
  • Gather information for needs assessments, and support the development of the business objectives and timelines for web projects
  • Conduct various types of analyses including alternative business applications, cost benefit, data feasibility, impact, technical and workflow/processes and make recommendations for improvement
  • Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs
  • Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potential problematic issues and offer alternative solutions. Keep marketing division staff aware of new/enhance corporate initiatives
  • Establish priorities for systems and process changes and enhancements. Identify and document business and system requirements
  • Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles and images for e-mail campaign templates and landing pages
  • Maintain internal web platform on-going maintenance and development

Job Specifications:

  • Typically has the following skills or abilities:
  • Bachelor's degree preferred (New Media, Visual Communications, Design, Marketing, Business) or equivalent education/training/experience
  • Minimum five to eight years professional experience in Digital Media production with some experience in Internet technologies, development and support
  • Experience with audio, video and other multi-media formats
  • Art Direction experience in both print and digital media
  • Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop
  • Strong project leadership and strategic planning skills
  • Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption
  • Ability to multi-task effectively Experience working on and leading cross-department relationships to accomplish design projects
  • Excellent presentation and conceptual skills
  • Self-motivated, positive attitude, strong interpersonal and leadership skills Proven record of accountability Exposure to application interface and online advertisement design A broad knowledge of current design trends and techniques for web
  • Understanding of Web site priorities, product development, audience needs, site traffic and page views
  • Regularly exercises discretion and independent judgment the in performance of his/her job duties

Working Conditions

  • The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.
  • The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Thank You!

Hershita Singhal

Phone - 414-666-8462 Ext - 7147

LinkedIn: linkedin.com/in/hershita-singhal-10ab876b