Digital Marketing Specialist
Published | July 17, 2021 |
Location | Macomb Township, MI |
Category | Default |
Job Type | Full-time |
Description
Our MI based client is seeking a talented Digital Marketing Specialist :
What you'll do as the Digital Marketing Specialist :
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Onboard newly acquired businesses to a Heartland-based digital marketing plan
• Develop and maintain positive business relationships with staff
• Consult with staff to understand the goals and scope of the desired marketing program
• Analyze existing website traffic and internet activity related to the company
• Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine (SEO) techniques
• Design, build and maintain our social media presence for both sales growth and recruiting support
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities
• Ensures projects are completed on time and on budget
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques
• Assists with the development of the organization’s website(s) to ensure its efficiency and efficacy
How you'll stand out as the Digital Marketing Specialist :
• Bachelor’s degree in Business Marketing, Communication, or related field required.
• At least three years of internet marketing experience with a proven and verifiable record of accomplishments required
• Great sense of humor
• High energy