Digital Marketing Specialist

at Experis
Published June 30, 2021
Location Daly City, CA
Category Default  
Job Type Contractor  

Description

Client Domain/Industry: (Insurance Services)

  • Experis, a ManpowerGroup company has an exciting contract opportunity for Digital Marketing Specialist, Remote. This position is a 2 months contract for one of our key clients, a global American worldwide offers Insurance Services).

Title: Digital Marketing Specialist

Location: Remote

Duration: 2 Months Contract position

Description:

  • Focus of this role will be Section 508 compliance for several Optics Marketing websites.
  • They will focus on addressing gaps/issues based on accessibility (Section 508-related) audits of three of our marketing websites for Optics. It's front end work like adding tags to websites, but some of it may get into working with back-end.

With minimal supervision, involved in strategies, solutions and execution to improve the usability, design, content and conversion rates of online and eCommerce assets.

Essential Functions:

  • Development and maintenance of VSP Global web sites or applications.
  • Develop front-end cutting-edge, fast-loading and standards compliant web design including graphics, HTML CSS and JavaScript/jQuery.
  • Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc.
  • Consult with market managers and business partners.
  • Build prototypes that utilize UX design patterns Research and apply new technologies and apply appropriately in web development projects.
  • Ensure websites and applications are 508 compliant, including those outsources to vendors.
  • Serve as the publisher of web portals, accountable for accurate content and language.
  • Gather information for needs assessments, and support the development of the business objectives and timelines for web projects.
  • Conduct various types of analyses including alternative business applications, cost benefit, data feasibility, impact, technical and workflow/processes and make recommendations for improvement.
  • Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs.
  • Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potential problematic issues and offer alternative solutions. Keep marketing division staff aware of new/enhance corporate initiatives
  • Establish priorities for systems and process changes and enhancements. Identify and document business and system requirements.
  • Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles and images for e-mail campaign templates and landing pages
  • Maintain internal web platform on-going maintenance and development.

Job Specifications:

  • Bachelor's degree preferred (New Media, Visual Communications, Design, Marketing, Business) or equivalent education/training/experience.
  • Minimum five to eight years professional experience in Digital Media production with some experience in Internet technologies, development and support.
  • Experience with audio, video and other multi-media formatsArt Direction experience in both print and digital media.
  • Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop.
  • Strong project leadership and strategic planning skills.
  • Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption.
  • Ability to multi-task effectively Experience working on and leading cross-department relationships to accomplish design projects.
  • Excellent presentation and conceptual skills.
  • Self-motivated, positive attitude, strong interpersonal and leadership skills Proven record of accountability Exposure to application interface and online advertisement design
  • A broad knowledge of current design trends and techniques for web.
  • Understanding of Web site priorities, product development, audience needs, site traffic and page views.
  • Regularly exercises discretion and independent judgment the in performance of his/her job duties.

Working Conditions:

  • The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.
  • The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification.
  • It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Primary Recruiter: Manish Choudhary

Recruiter Phone Number: 414-323-8455 Ext: 7187

Recruiter Email:

Your LinkedIn (Link): www.linkedin.com/in/manish-choudhary-lion-497831b9/