Digital Marketing Specialist

at Robert Half
Published June 18, 2021
Location Rochester, NY
Category Default  
Job Type Full-time  


Ref ID: 31000-9502983699

Classification: Digital Marketing Specialist

Compensation: $45000.00 to $70000.00 yearly

Robert Half Direct is partnering with an established company specializing in the marketing and advertising industry. The Digital Marketing Specialist will support the Paid Media Manager and the goal of driving high intent phone calls to advertising partners through online marketing channels such as paid search, social media and display. Projects will focus on maintaining existing campaigns across a variety of verticals. This will include the review of negative keyword lists, search term reports, drafting new ad copy variants, budget pacing checks, individual keyword bids and other daily campaign management tasks.


  • Support the Paid Media Team to execute critical PPC campaign tasks
  • Develop a familiarity of the target audience for each vertical and the psychology of consumer intent
  • Perform daily campaign maintenance and optimization in order to improve ROI
  • Develop an understanding of 3rd party plugin tools including call tracking and Google Ads optimization
  • Monitor negative keywords on a daily basis and ensure consumer intent aligns with our clients’ target audience
  • Assist with copywriting, layout design, and conversion rate optimization on landing pages
  • Stay up to date and advise on key search engine and PPC industry trends and developments